Times Now witnesses hike in ratings; Aaj Tak dominates Hindi market

MUMBAI: Times Now has witnessed a significant rise in its viewership as compared to the previous week, according to week 44 of Broadcast Association Research Council (BARC) data. In the English Business News space, CNBC TV18 continued to lead whereas other channels in the genre observed mixed ratings.

Aaj Tak remained number one in the Hindi News space both in rural and urban markets. News Nation made an exit this week making way for ABP comeback in the Hindi News Top 5 list. Meanwhile, CNBC Awaaz with an increase in ratings emerged as the numero uno in the Hindi Business News space.

English News

Times Now observed an increase in its ratings and remained to be the undisputed leader with 815 Impressions (000s) as compared to 594 Impressions (000s) in week 43. CNN News18 grabbed the second slot with 294 Impressions (000s) while India Today Televisiontook the third position with 262 Impressions. NDTV 24x7 with 205 Impressions (000s) and News X with 74 Impressions (000s) took the fourth and fifth position, respectively.

English Business News 

CNBC TV18 stood at the number one position with an increase in ratings from 326 Impressions (000s) in week 43 to 333 Impressions (000s) this week. ET Now was at the second spot with 177 Impressions (000s). NDTV Profit and NDTV Prime continued to be at the third position with 40 Impressions (000s). BTVi secured itself on the last spot with 14 Impressions (000s).

Hindi News

Aaj Tak observed an increase in the ratings and stood at the first spot with 109900 Impressions (000s) as to 97621 Impressions (000s) in last week followed by India TV at the second position with 91272 Impressions (000s).  ABP News took the third position with 799985 Impressions (000s) followed by India News at the fourth position with 79383 Impressions (000s). Zee News took the fifth position with 73149 Impressions (000s).

Hindi News Rural 

Aaj Tak dominated the rural market with 55860 Impressions (000s) followed by India TV with 42465 Impressions (000s). India News grabbed the third position with 40774 Impressions (000s). ABP News took the fourth place with 36192 Impressions (000s) followed by News 24 with 33028 Impressions (000s).

Hindi News Urban

Aaj Tak was at the number one position with 54040 Impressions (000s) followed by India TV at the second position with 48807 Impressions (000s).  ABP News grabbed the third position with 43794 Impressions (000s) followed by Zee News at the fourth position with 43643 Impressions (000s). India News took the fifth position with 38609 Impressions (000s).

Hindi Business News

CNBC Awaaz witnessed decrease in ratings but continued at the number one position with 989 Impressions (000s). The second spot was taken by Zee Business with 512 Impressions (000s).

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