MUMBAI: Colors continued to lead the Hindi general entertainment channel (GECs) genre and secured leadership position in week 50 according to TAM Media Research data. On the other hand, Star Plus and Life OK were the only channels that fell back from last week’s ratings.

Colors bagged the first position with 246 GRPs followed by Star Plus, which witnessed a drop in ratings but managed to garner second slot with 225 GRPs against 230 GRPs in previous week.

With a marginal rise in ratings, Zee TV stood at number three with 171 GRPs against 141 GRPs in week 49.

Sab TV bagged the fourth slot with 150 GRPs followed by Sony Entertainment Television in the fifth slot with 135 GRPs and Life OK in the sixth slot with 118 GRPs against 123 GRPs in last week.

&TV saw a hike in ratings and stood at the seventh position with 77 GRPs in week 50.