Television

Synopsis of toilet soap advertising on TV during Jan – Dec 2013

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Highlights:

• Toilet Soap Advertising accounted for 43% growth during Jan – Dec 2013 in comparison with Jan - Dec 2013

• Toilet Soaps was the maximum advertised Product Group with in Personal Care / Hygiene Category with 28% share

Note:

•  The analysis is based on Ad Volume in Seconds

• Toilet Soap Advertising accounted for 28% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

• Toilet Soaps was the maximum advertised P0roduct Group with in Personal Care/Hygiene Category with 28% share

• Hindustan Unilever Limited was the top advertisers with in Toilet Soap Category Advertising on TV followed by ITC Ltd.

For further information contact:

Ashvini Khandekar

Manager - Communications

TAM Media Research Pvt. Ltd

9th Floor, Hincon House (Tower B)

247 Park, LBS Marg,

Vikhroli (West)

Mumbai – 400 083

India

Tel: +91 22 66531213

E-mail: ashvini.khandekar@tamindia.com

Website: www.tamindia.com

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