Synopsis of Soft Drink Advertising on TV during Jan – Dec 2013

share this on
0 0
By indiantelevision.com Team Posted on : 10 Jun 2014 05:40 pm

Highlights:

Soft Drink Advertising accounted for 18% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

February to May was the peak season for Soft Drink Advertising during Jan - Dec 2013

Note:

The analysis is based on Ad Volume in Seconds

Soft Drink Category includes Soft Drink Aerated, Soft Drink Non-Aerated and Soft Drink range

Soft Drink Advertising on TV accounted for 18% growth during Jan – Dec 2013 in comparison with Jan - Dec 2012

Soft Drink advertising on TV was high in ad volumes during Feb - May 2013

April 2013 accounted for 20% share of overall Soft Drink Advertising during Jan - Dec 2013

Soft Drink Aerated contributed for 68% share of Soft Drink TV Ad Volume during Jan - Dec 2013

Coca Cola India was number one advertiser whereas Pepsi Co was at number 2 in terms of Soft Drink Ad volume during Jan - Dec 2013

 

For further information contact:

Ashvini Khandekar

Manager - Communications

TAM Media Research Pvt. Ltd

9th Floor, Hincon House (Tower B)

247 Park, LBS Marg,

Vikhroli (West)

Mumbai – 400 083

India

Tel: +91 22 66531213

E-mail: ashvini.khandekar@tamindia.com

Website: www.tamindia.com

Go Top