Television

Synopsis of Laundry Products Advertising on TV during Jan - Dec 2013

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Highlights:

Laundry Product Advertising on TV witnessed growth of 22% in Jan - Dec 2013 in comparison with Jan - Dec 2012

Hindustan Unilever Ltd and Proctor & Gamble Home Products were top 2 advertisers with in Laundry Product Advertising during Jan - Dec 2013

Note:

The analysis is based on Ad Volume in Seconds

Laundry Product Advertising contributed to 3% of overall advertising during Jan – Dec 2013

Laundry Product Advertising on TV witnessed growth of 22% in Jan - Dec 2013 in comparison with Jan - Dec 2012

Washing Powders & Liquids are the maximum advertised products from Laundry Product category with 79% share during Jan - Dec 2013

Hindustan Unilever Ltd and Proctor & Gamble Home Products were top 2 advertisers with in Laundry Product Advertising during Jan - Dec 2013

For further information contact:

Ashvini Khandekar

Manager - Communications

TAM Media Research Pvt. Ltd

9th Floor, Hincon House (Tower B)

247 Park, LBS Marg,

Vikhroli (West)

Mumbai – 400 083

India

Tel: +91 22 66531213

E-mail: ashvini.khandekar@tamindia.com

Website: www.tamindia.com

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