Television

Star Utsav replaces Zee Anmol in rural HSM: BARC week 39

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MUMBAI: Zee TV’s new weekend offering Brahmarakshas led the top five programmes list in Hindi GEC segment but Star Plus continues to dominate the genre in week 39, according to Broadcast Audience Research Council (BARC) all India.

On the other hand, in the rural market, Star Utsav replaced Zee Anmol to claim the leadership position while Star Plus continues to be a leader in urban HSM as well.

Hindi GEC

Even though Zee TV’s two shows Brahmarakshas - Jaag Utha Shaitan and Kumkum Bhagya led the Hindi GECs top five, Star Plus continues to lead the genre with 690400 Impressions (000s) followed  by  Colors on second spot with 544831 Impressions (000s) and Zee TV on third with 522878 Impressions (000s).

Star India’s free-to-air channel Star Utsav grabbed the fourth spot with 457548 Impressions (000s) while Zee’s FTA Zee Anmol with 439027 Impressions (000s) stood at number five.

Life OK, Sony Entertainment Television and Sony Pal bagged the sixth, seventh and eighth spot with 430236 Impressions (000s), 424918 Impressions (000s) and 410720 Impressions (000s), respectively.

Sab TV and Rishtey stood at ninth and tenth with 371912 Impressions (000s) and 325388 Impressions (000s).

Hindi GEC Urban

Star Plus continues to dominate the Hindi GECs genre with 456411 Impressions (000’s) followed by Colors on second with 370875 Impressions (000’s) and Zee TV on third with 30052 Impressions (000s).

Leading with The Kapil Sharma Show in top five programmes of Hindi GEC, Sony Entertainment Television maintained its fourth place in the list with 298670 Impressions (000s).

Life OK grabbed the fifth spot with 265376 Impressions (000s) followed by Sab TV on sixth with 263713 Impressions (000s) and & TV with 132576 Impressions (000s) stood at number seven.

In Hindi speaking market,  free-to-air channels Star Utsav, Sony Pal and Zee Anmol grabbed the last three spots with 110677 Impressions (000s), 106315 Impressions (000s) and 100384 Impressions (000s), respectively.

Hindi GEC Rural

Star Utsav toppled Zee Anmol in week 39 to claim the leadership position with 346871 Impressions (000s) followed by Zee Anmol on second slot with 338643 Impressions (000s) and  Sony Pal on the third spot with 304404 Impressions (000s). Rishtey  maintained its fourth position with 239750 Impressions (000s).

Star Plus bagged the fifth spot with 233990 Impressions (000s). Zee TV stood at sixth spot in rural HSM with 222326 Impressions (000s) followed by Colors at number seven with 173956 Impressions (000s). Life OK stood at number eight with 164861 Impressions (000s) followed by Sony Entertainment Television at the ninth place with 126248 Impressions (000s) while Sab TV at the tenth spot garnered 108199 Impressions (000s).

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