Star Utsav leads Rural HSM while Star Plus continues to no. 1 in Urban HSM

MUMBAI: In week 21 of Broadcast Audience Research Council (BARC) India data, Star Utsav toppled Sony Pal this week to claim number one position in Rural Hindi Speaking market (HSM) whereas Star Plus continued to lead the Urban HSM.  

Rural HSM Data

Star Utsav garnered the first position with 369244 Impressions (000’s) followed by Sony Pal with 344698 Impressions (000’s) and Zee Anmol with 320136 Impressions (000’s) stood at number three.

Zee Networks’ Hindi GEC channel Zee TV bagged the fourth spot with 232232 Impressions (000’s) while another FTA Rishtey grabbed fifth spot with 228257 Impressions (000’s).

Star Plus stood at sixth spot with 219739 Impressions (000’s) followed by Colors at number seven with 216100 Impressions (000’s) and Big Magic at number eight with 157418 Impressions (000’s).

In rural data, Life OK stood at number nine with 154986 Impressions (000’s) and Sab TV with 104568 Impressions (000’s) grabbed tenth spot.

Urban HSM data

Star Plus continued to lead the Hindi general entertainment channel (GECs) with 429608 Impressions (000’s) followed by Colors with 428420 (000’s) on second slot and Zee TV with 291806 Impressions (000’s) at third place.

Life OK, Sab TV and Sony Entertainment Channel bagged fourth, fifth and sixth position with 270565 Impressions (000’s), 240562 Impressions (000’s) and 233351 Impressions (000’s) respectively.

Sony’s free to air channel Sony Pal grabbed seventh spot with 121712 (000’s) and pushed &TV down to eighth spot with 109531 Impressions (000’s).

Star Utsav stood at number ninth berth with 108359 Impressions (000’s) while Zee Anmol grabbed tenth place at 91176 Impressions (000’s)

Latest Reads
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories