Television

Star Utsav leads Rural HSM while Star Plus continues to no. 1 in Urban HSM

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MUMBAI: In week 21 of Broadcast Audience Research Council (BARC) India data, Star Utsav toppled Sony Pal this week to claim number one position in Rural Hindi Speaking market (HSM) whereas Star Plus continued to lead the Urban HSM.  

Rural HSM Data

Star Utsav garnered the first position with 369244 Impressions (000’s) followed by Sony Pal with 344698 Impressions (000’s) and Zee Anmol with 320136 Impressions (000’s) stood at number three.

Zee Networks’ Hindi GEC channel Zee TV bagged the fourth spot with 232232 Impressions (000’s) while another FTA Rishtey grabbed fifth spot with 228257 Impressions (000’s).

Star Plus stood at sixth spot with 219739 Impressions (000’s) followed by Colors at number seven with 216100 Impressions (000’s) and Big Magic at number eight with 157418 Impressions (000’s).

In rural data, Life OK stood at number nine with 154986 Impressions (000’s) and Sab TV with 104568 Impressions (000’s) grabbed tenth spot.

Urban HSM data

Star Plus continued to lead the Hindi general entertainment channel (GECs) with 429608 Impressions (000’s) followed by Colors with 428420 (000’s) on second slot and Zee TV with 291806 Impressions (000’s) at third place.

Life OK, Sab TV and Sony Entertainment Channel bagged fourth, fifth and sixth position with 270565 Impressions (000’s), 240562 Impressions (000’s) and 233351 Impressions (000’s) respectively.

Sony’s free to air channel Sony Pal grabbed seventh spot with 121712 (000’s) and pushed &TV down to eighth spot with 109531 Impressions (000’s).

Star Utsav stood at number ninth berth with 108359 Impressions (000’s) while Zee Anmol grabbed tenth place at 91176 Impressions (000’s)

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