Star Plus gains big in TAM week 10

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By indiantelevision.com Team Posted on : 13 Mar 2014 02:55 pm

Updated: 7:08 PM
MUMBAI: It was a big victory for the leading general entertainment channel (GEC), Star Plus - courtesy India’s most talked about show - Satyamev Jayate which clocked 4,874 TVTs and helped the channel cross the 700 million mark. In the week 10 of TAM TV ratings, the channel recorded a whooping 717,248 GVTs (637,252 GVTs). Not only this, the channels move of extending all its prime time fiction properties till Saturday has also paid off.  
 
Star Plus’ chart topper Diya Aur Baati Hum noticed a huge rise and noted 12,748 TVTs from 10,943 TVTs last week. Saathiya is the second highest property for the channel as it observed 10,853 TVTs from 9,827 TVTs a week earlier.  Its epic series Mahabharat too witnessed a high in the ratings and recorded 6,669 TVTs from 5,904 TVTs a week earlier. Sunil Grover’s reality show - MAD In India does not seem to interest people as it witnessed a drop in its ratings and scored 2,366 TVTs from 3,216 TVTs.
 
Holding the second position strongly is again Zee TV which saw a marginal dip but is ahead of the other GECs and scored 527,996 GVTs (547,981 GVTs). Its fiction property Aur Pyar Ho Haya witnessed a slight drop in its ratings and noted 5,206 TVTs from 5,328 TVTs a week earlier. The channel’s dance reality show, DID LiL masters - in its second week, witnessed a huge drop in its ratings and stood at 8,764 TVTs from 11,099 TVTs in week 09.
 
Colors doesn’t seem to be spreading enough colours these days as the channel witnessed a further drop this week. Its comedy property Comedy Nights with Kapil magic is working with the audiences as it recorded a high with 9,515 TVTs from 8,427 TVTs. India’s Got Talent lost and fetched 4,864 TVTs from 6,567 TVTs.
 
Life OK saw a rise and garnered 372,666 GVTs from 341,467 GVTs and stood at number four. Sab continues to occupy the fifth position with 304,619 GVTs from 302,960 GVTs a week earlier. Sony Entertainment Television (SET) stands at the bottom of the chart as it fetched 301,112 GVTs from 306,159 GVTs, last week.
 
In the movie genre: Zee Cinema reported 198,401 GVTs, down from 191,121 GVTs; Movies OK scored 116,767 GVTs, down from 130,606 GVTs; &pictures garnered 80,248 GVTs, up from 77,000 GVTs; Zee Anmol earned 63,203 GVTs, down from 64,848 GVTs and Max registered 158,676 GVTs, down from 176,561 GVTs.

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