Sports genre most benefitted genre in Chrome week 12

Sports genre most benefitted genre in Chrome week 12

English GEC category garnered the second position in the gainers list with a growth of 3 per cent

Chrome_800

MUMBAI: Sports genre grew in week 12 of Chrome Data Analytics and Media with 3.30 per cent. In the sports genre, DD Sports gained the highest OTS with 90.4 per cent in all India 1L+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

English GEC category garnered the second position in the gainers list with a growth of 3 per cent. Colors Infinity bagged the highest OTS with 33.6 per cent in six metros. Business news garnered third position and grew by 1.63 per cent. CNBC Awaz gained the highest OTS with 61.4 per cent in six metros.

At the fourth position, kids genre grew by 1.11 per cent, with Nickelodeon bagging 68 per cent in all India 1L+ market.