Television

Sony leads Hindi GEC urban in BARC week 36

Sony leads Hindi GEC urban in BARC week 36

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MUMBAI: Zee TV climbed to the second position from sixth position this week in Broadcast Audience Research Council (BARC) data for week 36 of 2018 in the Hindi GEC (U+R) market. Zee TV and Big Magic swapped their seventh and eighth positions in the rural market, whereas Sony Entertainment Television bagged leadership position in the urban market this week.  

Hindi GEC (U+R)

Zee Anmol retained its first position with 838334 impression ‘000s. Zee TV climbed to the second position from sixth position as compared to the previous week with 689309 impression ‘000s.

Star Utsav and Star Bharat swapped their third and fourth positions with 658543 impression ‘000s and 645596 impression ‘000s respectively. Sony Pal retained its fifth position with 622584 impression ‘000s. Star Plus, Sony Entertainment Television, Colors, Rishtey and Dangal TV secured sixth, seventh, eighth, ninth and tenth positions respectively with 614665 impression ‘000s, 599495 impression ‘000s, 584060 impression ‘000s, 532809 impression ‘000s and 477791 impression ‘000s.

Hindi Rural GEC

Zee Anmol, Star Utsav and Sony Pal retained their first, second and third positions respectively with 683566 impression ‘000s, 463666 impression ‘000s and 450706 impression ‘000s.

Rishtey, Dangal TV and Star Bharat retained their fourth, fifth and sixth positions with 414199 impression ‘000s, 380258 impression ‘000s and 328806 impression ‘000s respectively. Zee TV and Big Magic swapped their seventh and eighth positions respectively with 267715 impression ‘000s and 239851 impression ‘000s.

Colors and Star Plus also retained their ninth and tenth positions with 186143 impression ‘000s and 174962 impression ‘000s respectively.

Hindi Urban GEC

In urban GEC, Sony Entertainment Television bagged leadership position with 448725 impression ‘000s by replacing Star Plus as compared to the previous week.

Star Plus, Zee TV, Colors and Sony Sab stood at second, third, fourth and fifth positions with 439702 impression ‘000s, 421594 impression ‘000s, 397917 impression ‘000s and 333351 impression ‘000s respectively. Star Bharat, Star Utsav, Sony Pal and Zee Anmol and &TV retained their sixth, seventh, eighth, ninth and tenth positions with 316790 impression ‘000s, 194877 impression ‘000s, 171878 impression ‘000s, 154769 impression ‘000s and 129874 impression ‘000s respectively.

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