Saregama & Kumkum Bhagya prop Zee TV to third place across genres

BENGALURU: Hindi GEC Urban audiences and Hindi GEC urban+rural audiences of Saregama Little Champs and the Balaji Telefilm’s family soap KumkumBhagya propped Zee TV to third place across genres with 593.708 million weekly impressions in week 26 of 2017 (Saturday, 24 June 2017 to Friday, 30 June 2017). This is the second best rank the channel has had across gneres in calendar year 2017 until week 26. In week 21, the channel held second rank with 735.093 million weekly impressions according to Broadcast Audience Research Council of India (BARC) weekly data on Top 10 Channels *Across Genre : All India (U+R) : 2+ Individuals.

As BARC weekly data for top 5 Hindi GEC HSM (U+R) : NCCS All : Prime Time (1800 - 2330 hrs) : 2+ Individuals and top 5 Hindi GEC HSM (U) : NCCS All : Prime Time (1800 - 2330 hrs) : 2+ Individuals, both the Zee TV programmes stood at first and second place for week 26 of 2017.

Sony Pictures Network (SPN) Hindi Movies channel Sony Max continued to remain in the across genres list in week 26 of 2017, but at sixth place with 550.026 million impressions as opposed to the sixth place it held in week 25 of 2017 with 543.438 million impressions.

One each of Hindi Movies and Tamil GEC channels, two Telugu GEC channels and six Hindi GEC channels found a place in BARC’s weekly topn10 channels across genre list for week 26 of 2017. From another perspective, 3 Network 18 channels, two channels each from the Sun TV Network, SPN and Zee Entertainment Enterprises Limited Network (Zeel) and one channel from Star India were in the weekly top 10 channels across genre list for week 26 of 2017.

Please refer to the chart below:


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