Television

Sab topples Life OK in individual ratings: TAM

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MUMBAI: While the Broadcast Audience Research Council (BARC) India rolled out its first set of new television ratings on 29 April, the existing ratings body TAM (Television Audience Measurement) released its data for Hindi general entertainment channels (GECS) during week 15 (5 - 11 April) and week 16 (12 - 18 April).

The data indicates the difference between household and individual data in Hindi speaking markets (HSM) without LC1 markets. On CS Household level, Star Plus dominates the chart with 672 GRPs followed by Colors at number two with 483 GRPs. Zee TV stood at number three with 401 GRPs followed by Life OK with 336 GRPs.

Sab at number five recorded 313 GRPs, whereas Sony Entertainment Television (SET) remained at the bottom of the chart with 255 GRPs. The newest Hindi general entertainment channel &TV noted 114 GRPs.

On the CS 4+ individual front, Star Plus continued to lead with 276 GRPs followed by Colors with 203 GRPs, whereas Zee TV recorded 174 GRPs.

An interesting thing to note here was that while Life OK scored more than Sab in terms of household ratings for the two weeks, the latter managed to get more ratings when it came to individual ratings. In household ratings, Life OK scored 336 GRPs while Sab TV scored 313 GRPs, however in individual ratings Sab TV fared better as it scored 141 GRPs in comparison to Life OK’s 135 GRPs.

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