News X exits, BBC World News enters: BARC week 51

MUMBAI: News X made an exit this week making way for the entry of BBC World News in the English News genre. The channels in the genre witnessed a substantial decline in its ratings.

According to the week 51 ratings data of Broadcast Audience Research Council (BARC) India, players in the English Business News observed a significant increase in its viewership.  

Aaj Tak remained as the number one channel in the Hindi News space both in rural and urban markets. The players in the Hindi News space witnessed mixed ratings this week.

The channels in the Hindi Business News genre noted a hike in its ratings this week.

English News

Times Now with a decrease in its ratings continued to dominate the genre with 576 Impressions (000s) as compared to 708 Impressions (000s) in week 50. NDTV 24x7 sustained its second slot with 245 Impressions (000s) while CNN News18 took the third position with 204 Impressions. India Today Television with 195 Impressions (000s) and BBC World News with 72 Impressions (000s) took the fourth and fifth position, respectively.

English Business News

CNBC TV18 continued to lead with an increase in ratings from 181 Impressions (000s) in week 50 to 237 Impressions (000s) this week. ET Now was at the second spot with 146 Impressions (000s). NDTV Profit and NDTV Prime continued to be at the third position with 41 Impressions (000s). BTVi was on the fourth spot with 17 Impressions (000s). CNBC TV 18 Prime HD sustained at the fifth place with 1 Impressions (000s).

Hindi News

Aaj Tak observed an increase in the ratings and stood at the first spot with 168964 Impressions (000s) as to 168632 Impressions (000s) in last week followed by India TV at the second position with 139977 Impressions (000s). ABP News took the third position with 125091 Impressions (000s) followed by Zee News at the fourth position with 112289 Impressions (000s). India News took the fifth position with 96608 Impressions (000s).

Hindi News Rural

Aaj Tak with a decrease in the ratings dominated the rural market with 79384 Impressions (000s). India TV was at the second slot with 62500 Impressions (000s) followed by ABP News at the third place with 55976 Impressions (000s). India News took the fourth place with 53753 Impressions (000s) followed by Zee News with 45694 Impressions (000s) at the fifth position.

Hindi News Urban

Aaj Tak stood at the number one position with 89580 Impressions (000s) followed by India TV at the second position with 77477 Impressions (000s). ABP News took the third position with 69115 Impressions (000s) followed by Zee News at the fourth position with 66595 Impressions (000s). India News took the fifth position with 42855 Impressions (000s).

Hindi Business News

CNBC Awaaz witnessed an increase in ratings though it continued at the number one position with 1223 Impressions (000s) as compared to 1089 Impressions (000s) in week 50. The second spot was taken by Zee Business with 1079 Impressions (000s).

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