News genre ratings drop, Aaj Tak, Times Now & CNBC business lead

MUMBAI: Channels in the Hindi News genre witnessed a decline in ratings this week. Led by Aaj Tak, players in the Hindi News Rural space observed mixed ratings with News24 dropping out from the Top 5 list making way for the entry of India News.

In the Hindi News Urban genre, the channels saw a decrease in the viewership. News Nation entered the Top 5 list leading to the exit of News18 India. The Hindi Business News space also noted decline in ratings this week.

According to week 12 of Broadcast Audience Research Council (BARC), led by Times Now, players in the English News genre saw a steep decrease in their viewership. In the English Business News space, players observed mixed ratings. The genre was dominated by CNBC TV18.

English News

Times Now saw a major decline in from 2282 Impressions (000s) last week as to 944 Impressions (000s) this week. India Today Television climbed up the row taking the second place with 476 Impressions (000s). CNN News18 was at the third slot with 409 Impressions (000s). NDTV 24x7 with 335 Impressions (000s) and News X with 112 Impressions (000s) took the fourth and fifth position respectively.

English Business News

CNBC TV 18 emerged as the leader with 767 Impressions (000s) followed by ET Now with 423 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 92 Impressions (000s). BTVi was on the fourth spot with 32 Impressions (000s). CNBC TV 18 Prime HD took the fifth place with 29 Impressions (000s).

Hindi News

Aaj Tak with decreased ratings continued at its number one position with 152024 Impressions (000s) as compared to 178049 Impressions (000s) in week 11. ABP News was at the second position with 132363 Impressions (000s). Zee News sustained its third position with 114825 Impressions (000s) followed by India TV at the fourth position with 111598 Impressions (000s). India News sustained at the fifth position with 79492 Impressions (000s).

Hindi News Rural

Aaj Tak with a decrease in ratings was at the number one position in the rural market with 64889 Impressions (000s) as compared to 81498 Impressions (000s) last week. ABP News was at the second place with 58873 Impressions (000s). India TV grabbed the third position with 48538 Impressions (000s). Zee News took the fourth place with 43268 Impressions (000s) followed by India News with 42574 Impressions (000s) at the fifth position.

Hindi News Urban

Aaj Tak with decrease in ratings continued at the number one spot in the urban market with 87135 Impressions (000s) 96550 Impressions (000s). ABP News was at the second position with 73489 Impressions (000s). Zee News took the third position with 71556 Impressions (000s) followed by India TV at the fourth position with 63059 Impressions (000s). News Nation took the fifth position with 42906 Impressions (000s).

Hindi Business News

CNBC Awaaz continued to dominate the genre with decrease in ratings from 2348 Impressions (000s) last week to 2094 Impressions (000s) this week. The second spot was taken by Zee Business with 1216 Impressions (000s).

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