Television

News channel controversy: BARC India fires riposte to NBA

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/05/19/gupta_0.jpg?itok=EP_k108P

MUMBAI: The muck is flying thick and fast in the English news channel genre. Yesterday, the English news channel members of the News Broadcasters Association decided to pull out of the Broadcast Audience Research Council’s (BARC) viewership monitoring by removing its watermark from their channels. This followed the BARC’s decision to release data for week 19 despite the NBA urging it not to do so as debutante the Arnab Goswami headed Republic TV had resorted to dual and multiple LCN placement of the channel to pump up its viewership.
The net result: Republic TV emerged as the leader in the genre beating back old time vets such as Times Now, India Today, NDTV 24x7, NewsX and CNN News 18.

A short while ago, BARC issued a clarification to indiantelevision.com stating that multiple LCN placement is rampant in the news television industry and nobody can call the kettle black. Said it in a statement:

“The fact is that this is a common distribution strategy among various TV channels, particularly News Broadcasters, to place their channels on multiple LCNs and across genres in the past, and they continue to do so even now.

Based on information collected from various monitoring agencies we have seen that multiple English news channels on different occasions have placed themselves on multiple LCNs viz across 64 distribution networks during rebranding/revamp, across 16 networks during budget coverage, across 12 networks during UP elections etc. It has become a usual practice.”

“We have a transparent policy on the matter of measuring channels, (which is available on our website http://bit.ly/2dllmIp). This policy has been consistently applied to all channels who subscribe to our measurement.

“We are clear about our position - we measure viewership of channels basis their unique Watermark ID, irrespective of the platform the channel is available on or the number of instances within the platform. For channels having same watermark on more than one LCN, viewership gets aggregated and reported as a single channel and not multiple channels. BARC India neither monitors channel placements across the various DTH platforms/cable head-ends in the country, nor does it have the mandate to do so.

“In the past, we have measured multiple LCN instances of channels as per our policy, and reported them as one channel and the same principle has been applied to our data released yesterday. BARC India is not the regulatory body for resolving issues concerning multiplicity of LCNs for a channel.

“Ideally these issues should be sorted among broadcasters themselves rather than dragging BARC India into these.

BARC India will continue to measure what India watches."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/Epic_Channel.jpg?itok=cxozdoeN
GUEST COLUMN: From Juggle To Juggernaut: Localising content for India

There is an unassailable advantage in being the first to do something - there is so much to do that one is spoilt for choices. Opportunities lie aplenty and the emotional response is that of a kid at a candy store. All of us, in the local factual entertainment space, are that kid staring at a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/22/genres800.jpg?itok=O7zmL3ru
Colors Infinity, Comedy Central gain highest OTS in genres: Chrome DM

MUMBAI: With growth of 2.22 per cent, the English GEC genre marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics & Media. In this category, Colors Infinity gained the highest OTS with 47.7 per cent and Comedy Central was the second most benefitted...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/discovery.jpg?itok=1Yn6OGCG
Discovery uncovers true stories of reality-based movies

Discovery Channel is launching a new series Real story of… which will premiere on 26 November and will air every Sunday at 10 pm. The series uncovers true stories behind some of the Oscar-nominated movies of recent years to separate fact from fiction.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/trolls_0.jpg?itok=1LRXaRxI
Star Movies brings Trolls to Indian Television Screens for the first time ever!

Staying true to the promise of being the destination for Hollywood Blockbusters, Star Movies brings to the Indian Television audiences, a fan favourite film Trolls. Directed byMike Mitchell and Walt Dohrn, Trolls stars the likes of Justin Timberlake, Anna Kendrick, Zooey Deschanel, Kunal Nayyar...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/KVL_Narayan_Rao.jpg?itok=prpf8_-w
Obit: In memory of KVL Narayan Rao

NDTV CEO KVL Narayan Rao had been battling cancer grittily for at least a couple of years. And, at times, it looked like he was on the verge of conquering it, of getting the life-threatening ailment out of his system. But this morning his body, which had been ravaged and weakened by various...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/rep.jpg?itok=7fR5acpM
The rise and fall of English news’ TV viewership

NEW DELHI: Tongues have been wagging in the industry that the English news genre viewership levels and ratings have not only been yo-yoing but also declining. From a high of an average weekly viewership of 3788 (‘000) impressions in the Broadcast Audience Research Council (BARC) data from week 27-...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/ira.jpg?itok=S8B6YYvd
PIB’s Ira Joshi new DG of Doordarshan News

Doordarshan News has appointed senior Indian Information Service officer Ira Joshi as director general (DG).

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/gangster_0.jpg?itok=gZdZccoA
Chill like a gangster every weekend

MUMBAI: Gangsters. They’re an evil, uncouth, unlawful lot, causing a real menace to the society. That, usually, is our outlook towards gangsters and in most parts is true. What we don’t focus on though, is the backstory that pushed them into becoming the way they are. What made Gangsters… ‘...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/Sudhanshu_Vats800.jpg?itok=XYfmsuG8
Our work culture fosters leaders: Viacom18's Sudhanshu Vats

Over the last decade, Viacom18 has broken new ground in myriad ways. The company has grown to 44 channels and five lines of business from a three-channel operation back in November 2007.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories