Movies Now & DD Sports top respective genres: Chrome DM (updated)

Movies Now & DD Sports top respective genres: Chrome DM (updated)

MUMBAI: The English movies genre emerged as the most benefitted genre with 2.8 per cent in six metros with Movies Now topping the chart with 48.3 per cent opportunity to see (OTS) in week 32, Chrome Data Analytics & Media reported.

Next in the tally is the sports genre which bagged the second spot in the chart, seeing a growth of 1.98 per cent. DD Sports lead the genre with 95.2 per cent OTS on all-India basis.

With a growth of 1.96 per cent, English GEC grabbed the third spot. In the English GEC genre, Colors Infinity stood at number one with 46.9 per cent. 

Hindi movies in Hindi-speaking market (HSM) bagged the fourth slot with a growth of 1.64 per cent and Star Gold lead the chart with 93.9 per cent OTS.

Last but not the least, Hindi News genre stood at the fifth position with 1.18 per cent of growth with India TV leading the genre with 99.6 per cent. 

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Among the losers this week, the youth genre in HSM decreased by 0.38 per cent. In this youth genre, however, Bindass was the top gainer with 90.4 per cent OTS. Kids genre dropped by 0.22 per cent this week wherein Nickelodeon stood at number one with 87.8 per cent OTS.

The business news section recorded a fall of 0.13 per cent. However, Zee Business emerged the leader in the genre with 83.4 per cent OTS.