Television

Maa TV maintains its dominance in Telugu market: TAM TV Ratings

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MUMBAI: The week 25 of TAM TV ratings in the regional general entertainment space saw a further growth in the share of Telugu GECs: from 40 per cent in week 24 to 41 per cent, this week.

Maa TV has maintained its dominance in the genre with 616 GRPs, up from 548 GRPs. Gemini, stands at number two with 504 GRPs, up from 492 GRPs.

ETV has surpassed Z Telugu in week 25. It has seen a rise from 398 GRPs to 464 GRPs.  Z Telugu observed a drop in the viewership and noted 458 GRPs, down from 469 GRPs.

In the Kannada GEC space, Udaya TV topped the chart with 449 GRPs, down from 488 GRPs.  Colors Kannada stood second with 401 GRPs, down from 411 GRPs.

However, Suvarna and Z Kannada witnessed a rise with 260 GRPs, up from 227 GRPs and 238 GRPs, up from 216 GRPs respectively. 

The analysis was conducted by S-Group, an analytical arm of TAM Media Research. 

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