Television

Live events boost viewing of TV, but need newer digital technologies

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2014/04/12/Viewership%20-%20Nab%20Show.jpg?itok=aQK9CMFb

NEW DELHI: It is the live events covered by television that boost ratings and help encourage innovation and establish new services, despite the popularity of on-demand content and the proliferation of over-the-top services.

In fact, television viewership has remained near record levels in part because of the popularity of coverage of big events, said panelists in the session “Cisco Presents: The Transition from Live to Event TV” on the concluding day of the National Association of Broadcasters Show in Las Vegas. 

“The broadband world is growing and people are watching more programmes on demand,” said Globo, CTO & general director of ENG Fernando Bittencourt.

“But in the world of broadcasting, I think the future is live programming. I do not think movies will be in primetime broadcast in the next five or 10 years. People will watch those on demand. … There will be more news, more sports and live content like our tele-novelas that are designed to be watched at a specific time.”

“They drive a lot of viewer and social interaction, but they have also been an important driver for the development of TV Everywhere and authenticated services,” said IDC research manager of consumer markets, video Greg Ireland.

He noted that big events like the Olympic Games have encouraged consumers to set up authenticated apps, making it more likely that they would later use the apps for regular programming.

Cisco Systems, VP & GM of ESBI Charles Stucki said, “Big live events have bigger budgets, so you can have a lot of innovation.” He mentioned the recent Summer and Winter Olympics, from which NBC streamed a record amount of coverage to online and mobile platforms.

This innovation also helped boost the popularity of the linear live broadcast, with NBC posting record ratings for its summer games coverage. During the Winter Olympics, viewers who watched content online tended to watch more live games programming on TV.

But finding the right technologies for the digital applications that viewers increasingly demand with big live events can be challenging.

Globo’s Bittencourt said popular programmes on the Brazilian broadcaster regularly pull in 30 million to 40 million viewers. “If only half of those go to the second screen, it is very difficult for the network to support it.”

Such concerns were highlighted right before the NAB Show, when the HBO Go app went down during the season premiere of its hit series Game of Thrones.

“Consumers now have the expectation that a big event will have a live streaming component, but the experience is not always optimal,” Ireland said.

“A lot of extra engineering has to go into creating and surviving big events that require a lot of additional resources beyond those needed to simply produce live programming,” Stucki explained.

He said Cisco sees a growing number of broadcasters building staff to manage CDNs used for big events, in order to assure the best architecture and redundancy.

The general trend toward IT and IP infrastructures raises additional issues of reliability.

Bittencourt revealed while Globo’s viewers would not tolerate the network going off the air, the quality of online streaming can be quite variable. In addition, the lag between the live broadcast and the mobile stream causes complaints. “During the World Cup, viewers will want to watch the Brazilian games on a TV,” he said. “If they watch on the Internet, they will see the goal 30 seconds after it happens” - after their neighbors have already started celebrating.

But for 4K production, he said that IT and IP technologies would be necessary. “You can’t do that with traditional technologies,” said Bittencourt, adding that Globo planned a test 4K broadcast during the World Cup.

Stucki argued that the growing importance of video on digital platforms, where video traffic now accounts for half of all mobile traffic, is forcing the IT and IP worlds to become more reliable.

“They are starting to figure this out,” Bittencourt agreed. “Right now we have very specific vendors for broadcast and different ones for IT and IP. We have to create a third world where there is a combination of IT and broadcast that would be specific for broadcast to get the high reliability we are used to.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/star-world.jpg?itok=zwedwX5P
Star World lines up Hollywood A-listers' shows starting 25 Sept

Meryl Streep and Al Pacino, around 10 years ago, debuted on television with ‘Angels in America’ and the media went into a frenzy - ‘Is it the Oscars or the Emmys’, tabloids flashed as they walked the Emmys red carpet! Little did we know that a new-age trend was being set!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Ajay%20singh.jpg?itok=kAtpJZZK
SpiceJet's Ajay Singh may take control of NDTV, latter denies (updated)

MUMBAI: NDTV may change hands as its founders -- Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding -- are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue. Singh, it was earlier reported, will...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/ZEE.jpg?itok=joRzwzAl
Zeel channels continue to rule across genres

BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Abhishek%20Maheshwari.jpg?itok=bzl-kP5R
Disney pushes brand bindass as it merges with bindass Play, enters OTT space

MUMBAI: It's hardly a week since Disney India rebranded its movie channel UTV Movies, and now the network has consolidated its two channels -- that is bindass and bindass Play. Along with that, in its promise to be omni-present across platforms, bindass will launch an OTT platform for the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/DD_Kashir.jpg?itok=mZBvSFYf
DD Kashir bids: Prime Focus, Beehive, Grasshopper get breather

NEW DELHI: The three agencies which had been shortlisted by Doordarshan to undertake the channel packaging work for its channel DD Kashir can now submit their bid amounts by 29 September 2017.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/kbc.jpg?itok=CMtI933J
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets

While Zee Anmol retained lead in two markets, KBC-backed Sony Entertainment bagged the second position with high ratings in the urban market. Zee Anmol retained lead in Hindi (U+R) and rural markets, whereas Star Plus led the urban market in week 37 of Broadcast Audience Research Council (BARC)...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Arnab-Story.jpg?itok=_k8ssaP8
English News ratings' slide continues although Republic TV viewership improves slightly

The Arnab Goswami headed Indian English News channel Republic TV has been leading the genre in terms of viewership right from week 19 of 2017, the week the channel was launched.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/pkl.jpg?itok=QRMl_i1P
Sports: Star India channels pocket four out of top five slots

One would easily spot Star India taking over four of the top five positions in BARC India's week 37 sports ratings data, doubling its tally as compared to week 36. Last week, Sony had conquered three slots out of the top five list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Punit-Goenka-and-Amit-Goenka.jpg?itok=MdwoMVGs
Zee Studios to produce Indian shows' adaptation in Canada

Entertaining the world for over two decades, Zee Entertainment Enterprises Limited (ZEEL) has achieved another milestone by becoming the first Indian broadcaster to set up a production company in Canada.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories