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Life OK and Sab gain in week 52

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MUMBAI: It was a bad end to the year for most of the Hindi general entertainment channels (GECs) as they witnessed a significant drop in the viewership at the ratings chart. In the week 52 of TAM TV ratings, only Life OK and Sab emerged to be winners.



Life OK stood at number four with 329,200 GVTs, up from 327,014 GVTs. The channel’s crime properties - Savdhaan India and Shapath performed well in the week. Savdhaan India garnered 2,689 TVTs, up from 2,308 TVTs and Shapath recorded 2,477 TVTs, up from 1,812 TVTs.



Sab at number five tracked 319,608 GVTs, up from 310,462 GVTs. Its flagship property - Taarak Mehta Ka Ooltah Chashmah stood out as a clear winner as it observed a rise from 7,060 TVTs to 8,002 TVTs.



Coming back to the losers this week, despite a significant drop, Star Plus continued its strong hold at number one with 596,014 GVTs, down from 636,952 GVTs. Most of the channels’ offerings have lost eyeballs. Thus, Diya Aur Baati Hum registered 10,743 TVTs, down from 11,823 TVTs, Yeh Rishta Kya Kehlata Hai clocked around 8,162 TVTs, down from 9,292 TVTs and Ye Hai Mohabbatein reported 9,425 TVTs, down from 10,209 TVTs.



Colors at number three delivered 492,307 GVTs, down from 500,016 GVTs. Its chart topper Sasural Simar Ka lost numbers and registered 6,769 TVTs, down from 7,040 TVTs. On the non-fiction front, Comedy Nights with Kapil too observed a fall and noted 5,489 TVTs, down from 6,429 TVTs.



Zee TV continued to occupy the number three spot with 427,256 GVTs, down from 473,977 GVTs. The channel’s popular shows like Kumkum Bhagya and Jamai Raja have witnessed a drop in the ratings. Thus, Kumkum Bhagya recorded 8,998 TVTs, down from 9,936 TVTs and Jamai Raja dropped from 6,879 TVTs to 6,676 TVTs.



Last but not the least, Sony Entertainment Television (SET) delivered a marginal drop at the ratings chart. It saw a fall from 240,008 GVTs to 236,682 GVTs. On the viewership front, crime offerings have seen a drop. Thus, CID garnered 3,428 TVTs, down from 3,739 TVTs, Crime Patrol scored 2,381 TVTs, down from 2,488 TVTs and Adaalat clocked around 2,399 TVTs, down from 2,528 TVTs.



Big Magic saw a rise and reported 63,489 GVTs, up from 59,613 GVTs.  Channels like Sony Pal and Zindagi too lost eyeballs as it dropped from 25,158 GVTs to 23,007 GVTs and from 31,545 GVTs to 28,541 GVTs respectively. Epic continued its upward trend and noted 5,281 GVTs, up from 4,534 GVTs.

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