Lalitha Jewellery takes top spot in BARC week 5

It made 15347 ad insertions in the week.

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 January 2019 and 1 February 2019.

The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 5 of 2019.

Top Advertisers:

In the fifth week of 2019, Hindustan Unilever Ltd maintained its top position in the BARC advertisers’ list. The owner of a vast portfolio including top products like Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, and Lakmé, HUL made 115998 insertions.

Reckitt Benckiser, holding a portfolio of diverse products like Strepsils, Air Wick, Durex condoms, Dettol, and Harpic, remained unmoved from the past few weeks’ position of number two making 60043 insertions.

ITC Ltd also held the last week’s position on the third spot with 38255 insertions. Following it are Cadburys India Ltd., and Smithkline Beecham with 29135 and 22506 insertions.

Top Brands:

Interestingly, Lalitha Jewellery ranked first in the brands’ category of BARC eek 5 rankings. It left behind all the top shot brands and made 15347 ad insertions in the week.

Dettol Liquid Soaps maintained its second position with 11649 insertions, followed by Santoor Sandal And Turmeric that made 10428 insertions.

Lux Toilet Soap slightly improved its last week’s position and climbed up a spot to become number 4 with 9648 insertions. Horlicks came in fifth with 9093 insertions.

Latest Reads
Big Synergy appoints Simmi Karna to produce fiction series for OTT, TV

Anil D Ambani-owned Reliance Entertainment's Big Synergy, a content creation and production company, is powering its fiction content team and has appointed Simmi Karna to produce fiction series for OTT and broadcasters.

Television Production House Fiction
An afternoon of Food, Family and Fun - COLORS’ presents ‘Kitchen Champion’

A culinary experience like no other, COLORS is here to take viewers on a flavourful journey through its newest offering in the afternoon slot, ‘Kitchen Champion.

Television TV Channels GECs
&TV’s Paramavatar Shri Krishna stands tall at Kumbh Mela 2019

Celebrating the spirit of the Hindu legends and the holy river of the Ganges, the ongoing Ardh Kumbh at Prayagraj is seeing over millions of pilgrims currently.

Television TV Channels GECs
GEC, regional channels' viewership to dip further this year due to IPL, Elections

This summer, India is set to witness two major events, the Indian Premier League (IPL) and the much awaited General Elections, clash for votes and viewership. For the broadcast industry, those with general entertainment channels (GECs) are likely to see even further dip in eyeballs because of this.

Television TV Channels Viewership
DSPORT to telecast Afghanistan vs Ireland ICC cricket series in India

DSPORT, a premium sports channel of Discovery Communications, will broadcast LIVE the upcoming Afghanistan - Ireland ICC cricket series.

Television TV Channels Sports
News18 Network announces 2nd edition of rising india summit

With the theme ‘Beyond Politics: Defining National Priorities’, News18, India’s largest news network, is coming up with the second edition of its marquee thought-leadership initiative-News18 Rising India Summit 2019.

Television TV Channels News Broadcasting
MTV captivates Roadies’ fans with a thrilling stunt on a billboard

India’s No.1 Youth Brand, MTV continues to be the frontrunner in the category and has upped the ante with India’s first ever stunt on a billboard which was created on Saturday, 9th February.

Television TV Channels Music and Youth
Sony PIX brings to you ‘Hollywood’s Finest’ - the ultimate countdown to Oscars 2019

Ninety-one years of recognising and applauding the best of talent in the movie business, Oscars is the most looked forward to event in Hollywood.

Television TV Channels English Entertainment
The SPN National Inclusion Cup 2019 A CSR initiative of Sony Pictures Networks India

Sony Pictures Networks India (SPN), with a view to shape the future of the less privileged youth of the country, has associated with Slum Soccer to sponsor the ‘SPN National Inclusion Cup 2019’ for the third time in a row.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories