Television

Lalitha Jewellery takes top spot in BARC week 5

It made 15347 ad insertions in the week.

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 January 2019 and 1 February 2019.

The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 5 of 2019.

Top Advertisers:

In the fifth week of 2019, Hindustan Unilever Ltd maintained its top position in the BARC advertisers’ list. The owner of a vast portfolio including top products like Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, and Lakmé, HUL made 115998 insertions.

Reckitt Benckiser, holding a portfolio of diverse products like Strepsils, Air Wick, Durex condoms, Dettol, and Harpic, remained unmoved from the past few weeks’ position of number two making 60043 insertions.

ITC Ltd also held the last week’s position on the third spot with 38255 insertions. Following it are Cadburys India Ltd., and Smithkline Beecham with 29135 and 22506 insertions.

Top Brands:

Interestingly, Lalitha Jewellery ranked first in the brands’ category of BARC eek 5 rankings. It left behind all the top shot brands and made 15347 ad insertions in the week.

Dettol Liquid Soaps maintained its second position with 11649 insertions, followed by Santoor Sandal And Turmeric that made 10428 insertions.

Lux Toilet Soap slightly improved its last week’s position and climbed up a spot to become number 4 with 9648 insertions. Horlicks came in fifth with 9093 insertions.

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