Kumkum Bhagya boosts Zee TV viewership across genres

BENGALURU: That both the Bhagya soaps (Kumkum Bhagya and its spinoff Kundali Bhagya) from Ektaa Kapoor?s Balaji Telefilms' stable have been pushing up viewership for Zee Entertainment Enterprises Limited?s (Zeel) flagship Hindi GEC, Zee TV, seems to be a given. Another comedy sitcom from Optimystix Entertainment, Kya Haal Mr. Panchaal, has been bringing in audiences for Star India?s free-to-air (FTA) Hindi GEC, more so from the overall Hindi-speaking markets (HSM) and a big chunk of the HSM rural markets.

Probably one of the longest-running sitcoms in the genre, Taarak Mehta ka Ooltah Chashmah, has continued to bring in and maintain eyeballs for Sony Pictures Network India?s (SPN) women-focussed Hindi GEC Sony Pal. SPN?s Hindi movies channel Sony Max has often been among the ten most-watched channels across genres, more so when it features the IPL. In week 46 of 2017, Sony Pal was aided by three films?Kanchana Returns, Salman Khan-starrer Sultan, and Son of Satyamurthy?to find a place among the top-10 channels across genres.

And the results show by the very presence of these channels in Broadcast Audience Research Council (BARC) weekly data for the top-10 channels across channels (All India (U+R) : 2+ individuals) for week 46 of 2017 (Saturday, 11 November 2017 to Friday, 17 November 2017).

One channel each from the Tamil GEC and Hindi Movies genres, two channels from the Telugu GEC genre and six channels from the Hindi GEC genre made it to the top 10 channels across genres list this particular week. Another way to put it ? three channels from Zeel, two channels each from or associated with Star India, SPN and Network18 made it to the top 10.

Continuing the top position that it seems to have reserved for itself (except during IPL) was the Sun Network?s flagship Tamil GEC Sun TV with 1,088.566 million weekly impressions. As has also become the norm, all the top-five programmes from the Tamil Nadu and Puducherry urban and rural markets (NCCS All : Prime Time [1800 - 2330 hrs] : 2+ Individuals) were also from Sun TV.

At second place in the across genres list was Zeel?s flagship Hindi GEC Zee TV with 724.307 million impressions followed by Viacom18 flagship Hindi GEC Colors with 668.894 million weekly impressions at third place. Close on the heels of Colors was Zeel?s FTA Hindi GEC Zee Anmol with 665.740 million weekly impressions at fourth place aided to some extent by the soap Gangaa.

At fifth place was Star India?s Star Bharat with 664.785 million weekly impressions, followed by SPN?s Sony Pal with 633.434 million weekly impressions at sixth place. Star Plus was at seventh place with 558.510 million weekly impressions followed by the Network 18 associated Telugu GEC ETV Telugu with 522.225 million weekly impressions at eighth place.

SPN?s Hindi movies channel Sony Max was at ninth place in week 46 of 2017 with 519.599 million weekly impressions followed by Zeel?s Telugu GEC Zee Telugu with 490.687 million weekly impressions at tenth place.

Latest Reads
BTVI and AutoX magazine join hands to launch ‘The AutoX Show’

Business Television India (BTVI), India’s Premier English Business News Channel, has teamed up with AutoX Magazine, India’s fastest growing automotive publication and portal, to launch the ‘The AutoX Show’

Television TV Channels News Broadcasting
Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
BTVI Money Mantra hits its ground in Mumbai and got a great response

Money Mantra an initiative by Business Television India (BTVI) was welcomed by the audiences.

Television TV Channels News Broadcasting
ZEE takes one more giant pioneering step - builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!

Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems...

Television TV Channels People
Don't believe in just passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories