Karnataka election helps news channels increase ratings

MUMBAI: The general news channels witnessed a spike in the ratings because of the Karnataka elections. Aaj Tak led the chart in all three Hindi news markets, as per Broadcast Audience Research Council’s (BARC) week 20 ratings for 2018. English news genre doubled its ratings in week 20 and Republic TV maintained its top slot.

English News

The Karnataka election coverage helped channels double their ratings. Republic TV retained its numero uno position with 1650 impressions (000s) sum compared to 704 impressions (000s) sum last week. Times Now saw almost 3X growth in the ratings and was at the second spot with 1417 impressions (000s) sum compared to 542 Impressions (000s) sum. India Today Television is at third position with 672 impressions (000s) sum compared to 298 impressions (000s) sum last week. CNN News18 was at fourth position with 575 impressions (000s) sum compared to 218 impressions (000s) sum last week.

NDTV 24x7 was at the fifth position with 441 Impressions (000s) sum.

English Business News

CNBC TV18 is at the top slot with 412 impressions (000s) sum compared to 372 impressions (000s) sum last week, followed by ET Now with 196 impressions (000s) sum. BTVI and CNBC TV18 Prime HD were at third and fourth positions respectively with 45 impressions (000s) sum and 7 impressions (000s) sum.

Hindi News (U+R)

The Hindi news genre also saw a spike in rating. Aaj Tak retained its top slot witnessing a hike in ratings with 113143 impressions (000s) sum as compared to 87547 impressions (000s) sum. Zee News climbed a slot to the second position with 98794 impressions (000s) sum compared to 67452 impressions (000s) sum. India TV dropped a slot to third position despite a hike in ratings with 88642 impressions (000s) sum as compared to 78001 impressions (000s) sum.

ABP News and News18 India were at the fourth position and fifth positions after interchanging spots with 81414 impressions (000s) sum and 77903 impressions (000s) sum respectively.

Hindi News Rural

Aaj tak maintained its first position with 45018 impressions (000s) sum. Zee News climbs a slot to second position with 37341 impressions (000s) sum compared to 26750 impressions (000s) sum last week. ABP News jumps two slots to third position with 34919 impressions (000s) sum.

India TV dropped two slots to fourth position with 34655 impressions (000s) sum followed by News Nation which dropped a spot to the fifth position with 30637 impressions (000s) sum.

Hindi News Urban

Aaj Tak led the genre with 68125 impressions (000s) sum compared to 52113 impressions (000s) sum last week. Zee News climbed two slots to second position with 61453 impressions (000s) sum compared to 40701 impressions (000s) sum. India TV and News18 India dropped a slot each to third and fourth positions, garnering 53986 and 48683 impressions (000s) sum.

ABP News is at fifth spot with 46494 impressions (000s) sum.

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