Kantar Media & comScore join hands to offer cross-media audience measurement

MUMBAI: comScore and Kantar Media will be introducing their first joint offering for cross-media audience measurement to key clients.


The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore strategic alliance announced earlier this year to provide world class cross-media audience and campaign measurement capabilities to markets around the world.


Bringing together the leading experts on TV and internet audience measurement, both companies have defined a roadmap together that addresses a range of reporting scopes and the options of available measurement assets and techniques, including panels, meters, tagging, home routers, return path data and census profiles.


There has been significant interest in the partnership from clients and industry committees around the world. Based on this feedback, Spain has been identified as the pilot market with initial findings expected later this year, and other markets to follow.


“As advertising spend on integrated cross-media campaigns increases, there is a growing demand for solutions that bring together TV and internet audience measurement to provide cross-media reach & frequency. We are pleased at the progress our research and technical teams have made in combining different measurement techniques and designing a common approach. Cross-media measurement solutions must be responsive to local needs so we have designed a framework that maximizes the use of existing data sets and commercial considerations in any given market,” said Kantar Media CEO & chairman Andy Brown.


comScore CEO Serge Matta added, “We are delivering on our promise to simplify the deployment of global measurement capabilities and accelerate the creation of new services for the industry. The customer response to our partnership was extremely positive, as the market is eager to see cross-media measurement for both audiences and campaigns.”


The defined scopes of reporting for an integrated measurement approach in addition to core broadcast TV include:


* Extended TV - content broadcast in simulcast or on-demand on smartphones, tablets desktops and OTT devices.


* Total Video - all video content from online platforms whether broadcast video or not, such as YouTube.


* Total View - all online content whether video or text based, accessed via a browser or app, on smartphones, tablets desktops and OTT devices.


Total View brings together gold-standard TV measurement and multi-platform online measurement for a complete view of viewers' media usage on TV and online.


In response to the needs of broadcasters, content owners and publishers to reduce the operational overhead of measurement, comScore and Kantar Media have developed an integrated tagging approach for web, video, and application measurement, allowing seamless data sharing with explicit client permission but without requiring duplication of implementations. Both companies will continue to support any tagging deployments under existing contracts. The option to move to an integrated approach would be a decision for the relevant joint industry committee or user group.

Latest Reads
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting
Big Ganga available on Tata Sky now

Big Ganga has strengthened its distribution with DTH service provider Tata Sky.

Television TV Channels Regional
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories