MUMBAI: The leader in the Hindi general entertainment space, Star Plus has proved its might once again. After setting new viewership record weeks back, it has hit another record by inching close to the 800 million mark.
The on-going Indian Premier League (IPL) has also not impacted the chart topper’s ratings, thus giving it another reason to rejoice. The channel took its tally to 791 million GVTs in the week 16 of TAM TV ratings, up from 748 million GVTs. For the rest of the GECs that were hit badly by IPL are Colors, Sony and Sab.
Zee TV is stable at number two with 473 million GVTs, up from 464 million GVTs. For Colors, which is at number three slot registered 433 million GVTs, down from 451 million GVTs a week earlier.
Life OK witnessed hike in the viewership and recorded 389 million GVTs, up from 376 million GVTs. For the sister channels, Sab and Sony it was a bad week. Sab stood at number five with 266 million GVTs, down from 314 million GVTs and Sony occupied number six position with maximum loss in the viewership and noted 244 million GVTs, down from 308 million GVTs a week earlier.