Television

IPL 8 garners 182 million unique viewers: TAM

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MUMBAI: After 45 matches, an analysis by Television Audience Measurement (TAM) signifies that 182 million unique viewers sampled the eight edition of the Indian Premier League (IPL).

The time spent by viewers per match as per data is 45 minutes 4 seconds, which is nine per cent more than the last season of the league.

Average TVTs showed a growth of 23 per cent when compared to the 2014 edition. Till the fifth week, IPL 8 garnered 3.6 TVR, which signifies a growth of 22 per cent. Overall 68 per cent of All India Universe tuned in to witness IPL 8.

The opening bout between Kolkata Knight Rider (KKR) and Mumbai Indians (MI), which garnered 5.4 per cent TVRs, remains as the top viewed match so far in this season of 2015. On the other hand, the game between Sunrisers Hyderabad and Rajasthan Royals registered the least viewership amongst all the matches played so far.

With the playoffs knocking at the door, it remains to be seen whether this IPL manages to create new viewership records.

Click here for overall ratings 

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