IPL 10 doesn't guarantee Sony SIX 'Top 10' seat, Zee Telugu enters across genres' list again

MUMBAI: Sony Max continued its dominance over the viewership ratings in week 16, according to Broadcast Audience Research Council of India (BARC) data Top 10 Channels *Across Genre: All India (U+R) : 2+ Individuals. Zee Telugu returned to the top 10 channels across genres list after a week's hiatus, whereas Sony Six exited the list, the trendy IPL10 viewing notwithstanding.

(Zee Telugu has been present in the top 10 channels across genre list for 12 of the 16 weeks in 2017 so far). As a matter of fact, the top eight ranks in week 16 were unaltered as compared to week 15. There was generally a drop in Impressions in week 16 as compared to week 15. with Gemini being the only channel in the top 10 list that bucked this trend

Three channels from the Network18 (Colors, ETV Telugu and Rishtey) stable appeared in the Top 10 list of channels. Others in the list were two channels each from ZEEL (Zee TV and Zee Telugu), Sony Pictures Network (Sony MAX and Sony Pal) and Sun Network (Sun TV and Gemini TV), and one from Star India (i.e., Star Plus).

Based on the Impressions (000s), six channels from the Hindi-speaking (HSM) market, three from the Telugu market and one from the Tamil market figured in the top list.

Sony MAX clocked 13,16,227 Impressions (000s) Sum in BARC week 16 to claim the top slot, followed by Sun TV with 11,30,699 Impressions Sum. Star Plus was on the third spot with a distant 6,97,572 Impressions (000s) Sum. In week 15, Star Plus had garnered 7,60,241 Impressions (000s) Sum.

At the fourth place was Network18’s Colors with 6,00,514 Impressions (000s) Sum followed by Sony Pal which retained its week 15's fifth spot with 5,98,821 Impressions (000s) Sum. Gemini TV with 5,93,814 Impressions (000s) Sum (5,61,209 Impressions (000s) Sum in week 15) was at the sixth position followed by Zee TV with 5,37,631 Impressions (000s) Sum.

Network18’s Rishtey was at the eighth spot with 5,16,690 Impressions (000s) Sums followed by Zee Telugu with 4,67,102 Impressions (000s) Sum. Network18s ETV Telugu completed the list at the tenth spot with 4,62,987 Impressions (000s) Sum.

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