Television

Infotainment genre witnesses decline in ratings, Discovery leads

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MUMBAI: Channels in the English Entertainment genre witnessed a substantial increase in the viewership except Comedy Central. According to the week 11 ratings data of Broadcast Audience Research Council (BARC) India, players in the English Movies genre observed mixed ratings this week. The genre was led by Star Movies.

In the Infotainment space, the channels witnessed a decrease in ratings. After a gap of three weeks, Discovery Channel regained the number one position this week.

Players in the Lifestyle space observed mixed ratings this week.

English Entertainment

Comedy Central with decreased ratings continued to dominate the genre with 326 Impressions (?000s) as to 497 Impressions (?000s) last week. Star World was second with 288 Impressions (?000s). Zee Cafe took the third position with 277 Impressions (?000s). Colors Infinity SD was on the fourth place with 250 Impressions (?000s). FX stood at the fifth rank with 249 Impressions (?000s).



English Movies 

Star Movies with decrease ratings dominated the genre this week with 2661 Impressions (?000s) as compared to 2907 Impressions (?000s). Movies Now 2 was at the second spot with 2543 Impressions (?000s). Sony Pix with 2529 Impressions (?000s) took the third position followed by Movies Now at the fourth position with 2247 Impressions (?000s). HBO took the fifth place with 1904 Impressions (?000s).



Infotainment

Discovery Channel took the number one place with 5693 Impressions (?000s) followed by History TV18 with 5666 Impressions (?000s). National Geographic Channel was at the third place with 3166 Impressions (?000s). Animal Planet stood at the fourth position with 2749 Impressions (?000s) while, Nat Geo Wild was at the fifth place with 2739 Impressions (?000s).

Lifestyle 

Living Foodz with fall in its viewership continued at the number one position with 1414 Impressions (?000s). Fox Life stood at the second berth with 1260 Impressions (?000s) followed by Food Food with 909 Impressions (?000s). FYI TV18 with 811 Impressions (?000s) and TLC with 702 Impressions (?000s) bagged the fourth and fifth position, respectively.

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