Infotainment genre witnesses decline in ratings, Discovery leads

MUMBAI: Channels in the English Entertainment genre witnessed a substantial increase in the viewership except Comedy Central. According to the week 11 ratings data of Broadcast Audience Research Council (BARC) India, players in the English Movies genre observed mixed ratings this week. The genre was led by Star Movies.

In the Infotainment space, the channels witnessed a decrease in ratings. After a gap of three weeks, Discovery Channel regained the number one position this week.

Players in the Lifestyle space observed mixed ratings this week.

English Entertainment

Comedy Central with decreased ratings continued to dominate the genre with 326 Impressions (‘000s) as to 497 Impressions (‘000s) last week. Star World was second with 288 Impressions (‘000s). Zee Cafe took the third position with 277 Impressions (‘000s). Colors Infinity SD was on the fourth place with 250 Impressions (‘000s). FX stood at the fifth rank with 249 Impressions (‘000s).

English Movies 

Star Movies with decrease ratings dominated the genre this week with 2661 Impressions (‘000s) as compared to 2907 Impressions (‘000s). Movies Now 2 was at the second spot with 2543 Impressions (‘000s). Sony Pix with 2529 Impressions (‘000s) took the third position followed by Movies Now at the fourth position with 2247 Impressions (‘000s). HBO took the fifth place with 1904 Impressions (‘000s).


Discovery Channel took the number one place with 5693 Impressions (‘000s) followed by History TV18 with 5666 Impressions (‘000s). National Geographic Channel was at the third place with 3166 Impressions (‘000s). Animal Planet stood at the fourth position with 2749 Impressions (‘000s) while, Nat Geo Wild was at the fifth place with 2739 Impressions (‘000s).


Living Foodz with fall in its viewership continued at the number one position with 1414 Impressions (‘000s). Fox Life stood at the second berth with 1260 Impressions (‘000s) followed by Food Food with 909 Impressions (‘000s). FYI TV18 with 811 Impressions (‘000s) and TLC with 702 Impressions (‘000s) bagged the fourth and fifth position, respectively.

Latest Reads
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories