India TV rules Hindi News, ABP dominates Hindi Rural

MUMBAI: India TV toppled Aaj Tak in the Hindi News genre taking the number one position. In this week’s data, India News gave way to News18 India to feature in the top five channels list.  

Dominated by Aaj Tak, ABP entered the top 5 channels list in the Hindi News Rural space leading to the exit of News24. Meanwhile, in the Hindi News Urban genre, News Nation departed, making way for the entry of News18 in the top five players list.  

Players in the Hindi Business News space witnessed substantial decrease in their viewership this week.

According to week 6 of Broadcast Association Research Council (BARC), the players in the English News genre witnessed a substantial increase in the ratings except BBC. The channels in the English Business News space also observed gradual hike in their ratings.

English News

Times Now with an increase in its ratings continued to dominate the genre with 588 Impressions (000s) as to 475 Impressions (000s) last week. India Today Television retained the second slot with 362 Impressions (000s) while CNN News18 was at the third position with 274 Impressions. NDTV 24x7 with 248 Impressions (000s) and BBC World News with 82 Impressions (000s) took the fourth and fifth position, respectively.

English Business News

CNBC TV18 retained the number one position with 426 Impressions (000s) followed by ET Now with 219 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 40 Impressions (000s). BTVi was on the fourth spot with 12 Impressions (000s). CNBC TV 18 Prime HD retained the fifth place with 5 Impressions (000s).

Hindi News

India TV toppled Aaj Tak taking the first place with 122421 Impressions (000s). Aaj Tak was at the second position with 115067 Impressions (000s). Zee News took the third position with 86383 Impressions (000s) followed by News18 India at the fourth position with 80478 Impressions (000s). ABP News took the fifth position with 80445 Impressions (000s).

Hindi News Rural 

Aaj Tak with an increase in ratings dominated the rural market with 54753 Impressions (000s) as compared to 51875 Impressions (000s) last week. India TV hoped to the second place with 52357 Impressions (000s) took the second berth. India News grabbed the third position with 42176 Impressions (000s). Zee News took the fourth place with 37949 Impressions (000s) followed by ABP News with 37443 Impressions (000s) at the fifth position.

Hindi News Urban 

India TV with an increase in its ratings continued to stay at the number one position in the urban market with 70063 Impressions (000s). Aaj Tak was at the second position with 60313 Impressions (000s). Zee News took the third position with 48434 Impressions (000s) followed by News18 India at the fourth position with 44883 Impressions (000s). News Nation took the fifth position with 39948 Impressions (000s).

Hindi Business News

CNBC Awaaz continued to dominate the genre with decrease in ratings from 1588 Impressions (000s) last week to 1499 Impressions (000s) this week. The second spot was taken by Zee Business with 1001 Impressions (000s).

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