Television

HUL top advertiser; Santoor enters top 5 in BARC week 31

HUL top advertiser; Santoor enters top 5 in BARC week 31

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 28 July to 3 August 2018, week 31.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals and their as insertions.

Top Advertisers:

For week 31, Hindustan Unilever Ltd retained in its position as the top advertiser and led with 150003 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Kolkata based ITC Ltd jumped to second position this week with 44598 ad insertions followed by Reckitt Benckiser Ltd with 38259 ads.

Procter & Gamble slid to fourth position this week with mere 24165 ads.Dairy Milk manufacturer Cadbury India jumped to fifth position this week with 23918 ad insertions, a huge leap from its eighth position last week.

Top Brands:

Scooter brand from the house of Honda, Honda Grazia ruled the TV screens yet again by becoming the top advertised brand in week 31 with 13564 ad insertions.

The Indian Ministry of Health and Family Welfare retained its last week’s position and became the second most advertised brand this week with a startling 13497 ad insertions.

Santoor sandal and turmeric soap jumped from its week 30’s 8th position, to become the third most advertised brand in week 31 with 12365 ad insertions.

Mukesh Ambani-led Reliance became the fourth most advertised brand this week. Jio inserted its ads 11660 times during week 31. Now with Jio in the league of top five, it will only be interesting to see if it can move up further in the list in the weeks to come.

Hotel searching website, Trivago, dropped down yet again and had mere 9711 ad insertions this week. Trivago seems to be loosing its momentum on television screens as the number of ad insertions keep falling every week.

It will be worth the wait to see how the numbers shift next week in week 32 of BARC data.

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