Television

HUL top advertiser in BARC week 49

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MUMBAI: Revealing the top advertisers and brands of the week, Broadcast Audience Research Council (BARC) India has released its data for the period between 1 December 2018 and 7 December 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 49 of 2018.

Top Advertisers:

In week 49, Hindustan Lever Ltd maintained its position as the top advertiser with 100384 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 74282 ad insertions followed by ITC Ltd with 60008 insertions.

Wipro Ltd came in fourth with 33694 ad-insertions and Procter & Gamble stood fifth with 27832 insertions on TV.

Top Brands:

Harpic leads the trail of the top brands in week 49 of 2018 with 17735 insertions. Santoor Sandal and Turmeric stood second with 13726 insertions.

The top brand of the last week, Trivago slipped to the third position with 12325 insertions.

Dr. Ortho Oil and Capsule came in fourth with 10196 insertions followed by Mortein 2 in 1 Insect Killer that had 9878 insertions.

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