Hotstar tops as online source for sports in top 6 metros: TeleWeb

MUMBAI: Star India’s over-the-top (OTT) platform Hotstar has emerged as the biggest online source for consumption of sports in the top six metros of Mumbai, Delhi, Kolkatta, Hyderabad, Bengaluru and Chennai.

A total of 1361 (000s) people consumed sports on the Hotstar platform in the top 6 metros making it the most reached online sports platform according to the TeleWeb Audience Measurement system for the period of April -June 2015.

With HotStar airing IPL8 matches, Star Sports internet channels managed to garner a reach equivalent to 19 per cent of the TV reach for IPL on all Sony channels put together.

In the six metros, Mumbai contributed the highest reach of sports internet channels with a contribution of 33 per cent followed by the next biggest market for sports internet channel, which is Delhi with 22 per cent contribution.

The second most consumed online sports platform in period of April - June 2015 was Sony Sports Network’s Sony Liv with 234 (000s) in the six metros followed by Zee’s Ditto TV in the third slot with 167 (000s).

Apart from top consumed sports internet channels, other cricket websites and apps consumed 1159 (000s), whereas IPL websites reached 721 (000s) in the above mentioned six metros.

Amongst the six metros, Kolkatta also emerged as a major contributor to the reach of Star Sports Network internet channels and other cricket websites & apps.

According to TeleWeb, the Star Sports Network witnessed the highest incremental reach from the internet, which led it to displace Ten Network for the second position in the period from April - June 2015. Moreover, Star Sports Network got 21 per cent of its total reach from Internet exclusively.

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