Hindi News, Urban & Rural, observe increased ratings

MUMBAI: The English News genre witnessed a substantial increase in ratings this week. Led by Times Now, the players have seen a steep rise in their viewership. BBC World News exited the Top 5 list making way for the entry of News X.

In the English Business News space, players observed mixed ratings. The genre was dominated by ET Now.

In the Hindi News, Urban and Rural genres, players have observed a hike in their viewership this week. The Hind News genre continued to be dominated by Aaj Tak.

According to week 11 of Broadcast Audience Research Council (BARC), in the Hindi News Rural space, India News departed the Top 5 list this week paving way for the entry of News24. Players in the Hindi Business News space also witnessed increased viewership this week.

English News

Times Now with a whopping spike in its ratings continued to dominate the genre with 2282 Impressions (000s) this week as against 777 Impressions (000s) last week. CNN News18 was at the second slot with 1006 Impressions (000s) while India Today Television took the third position with 805 Impressions (000s). NDTV 24x7 with 656 Impressions (000s) and News X with 148 Impressions (000s) took the fourth and fifth position respectively.

English Business News

ET Now continued to dominate the genre with 676 Impressions (000s) followed by CNBC TV18 with 668 Impressions (000s). NDTV Profit and NDTV Prime were at the third position with 80 Impressions (000s). BTVi was on the fourth spot with 28 Impressions (000s). CNBC TV 18 Prime HD took the fifth place with 18 Impressions (000s).

Hindi News

Aaj Tak with increased ratings continued at its number one position with 178049 Impressions (000s) as compared to 133173 Impressions (000s) in week 10. ABP News came at the second position with 160270 Impressions (000s). Zee News sustained its third position with 138135 Impressions (000s) followed by India TV at the fourth position with 133276 Impressions (000s). India News sustained at the fifth position with 100725 Impressions (000s).

Hindi News Rural

Aaj Tak with an increase in ratings was at the number one position in the rural market with 81498 Impressions (000s) as compared to 62098 Impressions (000s) last week. ABP News was at the second place with 77089 Impressions (000s). Zee News grabbed the third position with 59874 Impressions (000s). India TV took the fourth place with 56024 Impressions (000s) followed by News 24 with 55739 Impressions (000s) at the fifth position.

Hindi News Urban

Aaj Tak with increase in ratings continued at the number one spot in the urban market with 96550 Impressions (000s). ABP News was at the second position with 83180 Impressions (000s). Zee News took the third position with 78260 Impressions (000s) followed by India TV at the fourth position with 77251 Impressions (000s). News18 India took the fifth position with 56347 Impressions (000s).

Hindi Business News

CNBC Awaaz continued to dominate the genre with increase in ratings from 1997 Impressions (000s) last week to 2348 Impressions (000s) this week. The second spot was taken by Zee Business with 1605 Impressions (000s).

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