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Hindi GEC top gainer in Chrome DM week 1 for 2019

Hindi GEC top gainer in Chrome DM week 1 for 2019

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MUMBAI: Primary Research Company Chrome Data Analytics & Media has reported this year’s first Chrome Track 2.0 data regarding OTS of genre and channels across markets.

Chrome Track 2.0 offers a city wise connectivity report with weighted OTS giving broadcasters an overview of their exact distribution status across all key markets.

With a growth of 17.81 per cent, the Hindi GEC genre has marked the highest opportunity to see (OTS) among all categories in 2019’s first week of Chrome Data Analytics & Media report.

In the Hindi GEC genre, Star Utsav has gained the highest OTS with 99.5 per cent in HSM excluding less than 1L-market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

The second position in the gainer’s list of OTS was grabbed by the infotainment genre with the growth of 0.91 per cent in All India 1 Lakh+ market. National Geographic Channel was the most benefited channel in this category with 91.7 per cent.

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