Hindi GEC: Star Plus slips in 3 markets, Colors reclaims leadership in urban

MUMBAI: Colors has reclaimed its leadership position in Hindi GEC genre's urban market in week 33 of BARC's all-India data, pushing Star Plus to the second position. Star Plus, in the rural market, slipped two slots to the eighth position. In the urban + rural market, Star Plus slipped a slot to the fourth position. In the same market, Big Magic and Colors, respectively, pocketed the sixth and seventh positions.

Sa Re Ga Ma Pa Little Champs on Zee TV and Khatron Ke Khiladi on Colors  ranked as first and second best among the GEC programmes this week.

Hindi GEC (urban)

Colors has reclaimed its leadership position in Hindi GEC genre's urban market with 414753 Impressions (000s) sum, pushing Star Plus to the second position with 409961 Impressions (000s) sum. 

Zee TV, Sony Sab and Sony Entertainment bagged the third, fourth and fifth positions respectively with 379772 Impressions (000s) sum, 2888468 Impressions (000s) sum, 280912 Impressions (000s) sum. Life OK, &tv and Sony Pal pocketed the sixth, seventh and eighth positions respectively with 215349 Impressions (000s) sum, 164278 Impressions (000s) sumand 156309 Impressions (000s) sum.

Zee Anmol and Rishtey came at the ninth and tenth positions, respectively, with 145461 Impressions (000s) sum and 133455 Impressions (000s) sum.

Hindi GEC (rural) 

In this market, Zee Anmol, Sony Pal, Rishtey, Zee TV and Star Utsav retained their respective first, second, third, fourth and fifth positions with 526017 Impressions (000s) sum, 395287 Impressions (000s) sum, 382416 Impressions (000s) sum, 248686 Impressions (000s) sum and 238426 Impressions (000s) sum.

Big Magic and Colors climbed a spot each to reach sixth and seventh position with 191008 Impressions (000s) sum and 188848 Impressions (000s) sum. On the eighth position appeared Star Plus (187393) with a fall of two slots as compared to week 32.

Life OK and Sony Sab came at the ninth and tenth positions 121415 Impressions (000s) sum and 108412 Impressions (000s) sum.

Hindi GEC (U+R)

Retaining the first and second positions respectively in week 33 were Zee Anmol and Zee TV with 671478 Impressions (000s) sum and 628459 Impressions (000s) sum. Colors and Star Plus interchanged their last week's positions to appear at third and fourth positions this week, respectively.

Sony Pal, Rishtey and Sony Sab with 551597 Impressions (000s) sum, 515871 Impressions (000s) sum and 396881 Impressions (000s) sum respectively retained the fifth, sith and seventh positions. 

Sony Utsav, Life OK and Star Utsav bagged the eight, ninth and tenth positions with 387798 Impressions (000s) sum,  336765 Impressions (000s) sum and 313710 Impressions (000s) sum.

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