Hindi GEC: Star Plus slips in 3 markets, Colors reclaims leadership in urban

MUMBAI: Colors has reclaimed its leadership position in Hindi GEC genre's urban market in week 33 of BARC's all-India data, pushing Star Plus to the second position. Star Plus, in the rural market, slipped two slots to the eighth position. In the urban + rural market, Star Plus slipped a slot to the fourth position. In the same market, Big Magic and Colors, respectively, pocketed the sixth and seventh positions.

Sa Re Ga Ma Pa Little Champs on Zee TV and Khatron Ke Khiladi on Colors  ranked as first and second best among the GEC programmes this week.

Hindi GEC (urban)

Colors has reclaimed its leadership position in Hindi GEC genre's urban market with 414753 Impressions (000s) sum, pushing Star Plus to the second position with 409961 Impressions (000s) sum. 

Zee TV, Sony Sab and Sony Entertainment bagged the third, fourth and fifth positions respectively with 379772 Impressions (000s) sum, 2888468 Impressions (000s) sum, 280912 Impressions (000s) sum. Life OK, &tv and Sony Pal pocketed the sixth, seventh and eighth positions respectively with 215349 Impressions (000s) sum, 164278 Impressions (000s) sumand 156309 Impressions (000s) sum.

Zee Anmol and Rishtey came at the ninth and tenth positions, respectively, with 145461 Impressions (000s) sum and 133455 Impressions (000s) sum.

Hindi GEC (rural) 

In this market, Zee Anmol, Sony Pal, Rishtey, Zee TV and Star Utsav retained their respective first, second, third, fourth and fifth positions with 526017 Impressions (000s) sum, 395287 Impressions (000s) sum, 382416 Impressions (000s) sum, 248686 Impressions (000s) sum and 238426 Impressions (000s) sum.

Big Magic and Colors climbed a spot each to reach sixth and seventh position with 191008 Impressions (000s) sum and 188848 Impressions (000s) sum. On the eighth position appeared Star Plus (187393) with a fall of two slots as compared to week 32.

Life OK and Sony Sab came at the ninth and tenth positions 121415 Impressions (000s) sum and 108412 Impressions (000s) sum.

Hindi GEC (U+R)

Retaining the first and second positions respectively in week 33 were Zee Anmol and Zee TV with 671478 Impressions (000s) sum and 628459 Impressions (000s) sum. Colors and Star Plus interchanged their last week's positions to appear at third and fourth positions this week, respectively.

Sony Pal, Rishtey and Sony Sab with 551597 Impressions (000s) sum, 515871 Impressions (000s) sum and 396881 Impressions (000s) sum respectively retained the fifth, sith and seventh positions. 

Sony Utsav, Life OK and Star Utsav bagged the eight, ninth and tenth positions with 387798 Impressions (000s) sum,  336765 Impressions (000s) sum and 313710 Impressions (000s) sum.

Latest Reads
No changes in Marathi, Telugu segments in BARC data week 2

In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada...

Television TV Channels Viewership
Dettol topples Trivago from top spot in BARC week 2 of 2019

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for week 2 of 2019.

Television TV Channels Viewership
Four news genres saw no change in BARC week 2

All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

Television TV Channels Viewership
Sony Entertainment Television leads urban areas in week 2 of BARC

Sony Entertainment Television jumped to second position to fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 2 of 2018. Zee Anmol retained its first position in the rural market. Sony Entertainment Television and...

Television TV Channels Viewership
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

Television TV Channels News Broadcasting
News18 India launches campaign; asserts channel’s leadership

News18 India, Network18’s general Hindi news channel, recently launched a campaign with a humorous and quirky film to drive home its leadership position in the crucial primetime band in the highly competitive Hindi TV news segment.

Television TV Channels News Broadcasting
Join Drac’s Pack on their cruise as &flix presents its next #FlixFirstPremiere ‘Hotel Transylvania 3: Summer Vacation’

It is seldom that you get to see the hilarious side to a monster trying to get himself a date with the help of a technological app like Siri! Have you ever seen a monster film that is full of fun, frolic, laughter, romance and adventure?

Television TV Channels English Entertainment
9XM On Stage with Salim Sulaiman

To celebrate the Republic Day week, 9XM - India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces.

Television TV Channels Music and Youth
Prime Focus joins hands with Pritam and Kwan to create JAM8

Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories