GEC viewership drops with IPL & election fever on a high

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By indiantelevision.com Team Posted on : 15 May 2014 01:56 pm

Updated: 5:30 PM
 
MUMBAI: With the IPL and elections on everyone’s mind, it is the Hindi general entertainment channels (GECs) that are at the receiving end.
 
In the week 19 of TAM TV ratings, the IPL fever took Max to greater heights. It witnessed a huge hike and reported 540,911 GVTs, up from 457,415 GVTs.
 
The week saw all the GECs taking a plunge. Though, Sab saw a minor gain.
 
Despite shedding numbers, Star Plus maintained its hold on number one position 732,585 GVTs, down from 746,025 GVTs. All its fiction properties have seen a drop too in the ratings. Thus, its chart topper Diya Aur Baati Hum scored 10,525TVTs, down from 12,233TVTs. Saathiya Saath is the second highest rated show for the channel which rated 8,507TVTs, down from 8,885TVTs and Yeh Rishta Kya Kehlata Hai scored 7,257 TVTs, down from 7,573 TVTs.
 
Zee TV held onto the second position with 394,786 GVTs, down from 409,010 GVTs. Its experiment t in the comedy space Gangs of Haseepur did not seem to grab eyeballs and lost numbers in the third consecutive week and registered 1,688 TVTs, down from 1,916 TVTs. The channel’s historical series Jodha Akbar also saw a drop in its viewership and registered 8,450 TVTs, down from 9,139 TVTs. Its other fictional offerings like Do Dil Bandhe noted 4,328 TVTs, down from 5,179 TVTs.
 
Colors occupied the third place with 375,641 GVTs, down from 396,193 GVTs. All its popular fictional offerings have witnessed a rise in the ratings. Madhubala recorded 3,216 TVTs, up from 2,925 TVTs; Balika Vadhu noted 4503 TVTs, up from 4,440 TVTs, and Uttaran garnered 3,648 TVTs, up from 3,254 TVTs.
 
On the other hand, the channel’s reality shows didn’t work wonders for the channel. Thus, Comedy Nights with Kapil reported 6,923 TVTs, down from 7,198 TVTs, Khatron Ke Khiladi five scored 4,923 TVTs, up from 6,570 TVTs and Mission Sapne recorded 1946 TVTs, down from 2,769 TVTs.
 
Life OK stays happy at number four with 347,802 GVTs, down from 360,213 GVTs. The channel’s most popular series Shapath recorded 2,533 TVTs, down from 2,852 TVTs. Savdhan India saw a rise and noted 2,603 TVTs, up from 2,480 TVTs and Tumhari Pakhi stood at 2,489 TVTs, up from 2,445 TVTs.
 
At number five remains Sony which registered 286,202 GVTs, down from 290,948 GVTs. Jee Le Zara scored high and reported 1,390 TVTs, up from 1,297 TVTs, Maharana Pratap garnered 2,697 TVTs, down from 2,858 TVTs. Its crime property Crime Patrol saw a decrease in the number of viewers and stood at 2,281 TVTs, down from 2,680 TVTs.
 
Lastly, Sab scored 268,051 GVTs, up from 267,113 GVTs. Its chart topper Taarak Mehta noted 5,198 TVTs, down from 5,880 TVTs. Balveer reported 2,774 TVTs, up from 2,734 TVTs.
 
In the movie genre: Zee Cinema reported 189,889 GVTs, up from 188,125 GVTs; Movies OK scored 132,426 GVTs, down from 143,794 GVTs; &pictures garnered 88,319 GVTs, up from 82,537 GVTs and Zee Anmol earned 72,968 GVTs, down from 74,074 GVTs

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