Factual infotainment genre observes hike in viewership

MUMBAI: The factual entertainment genre has witnessed some action in the past week. After the launch of Sony BBC Earth, media observers believe that the genre is all set to grow. According to the week 9 ratings data of Broadcast Audience Research Council (BARC) India, players in the infotainment genre observed substantial increase in its ratings except Nat Geo Wild. The genre continued to be led by History TV18.

Colors Infinity made a comeback in the Top 5 English Entertainment genre channels list making way for the exit of FX. Comedy Central emerged as the leader in this week's data. The other players observed hike in the viewership this week. Zee Caf? dominated the genre.

In the English Movies space, Movies Now 2 entered in the Top 5 bracket leading to the exit of Zee Studio. Players in the space witnessed mixed ratings this week.

Living Foodz continued to dominate the Lifestyle space, with other channels observing mixed ratings this week.

English Entertainment

Comedy Central replaced Zee Caf? this week with 358 Impressions (?000s). Zee Caf? came second with 262 Impressions (?000s). Star World came down to the third position with 198 Impressions (?000s). Colors Infinity SD returned on the fourth place with 194 Impressions (?000s). AXN continued at the fifth rank with 149 Impressions (?000s).

English Movies

Star Movies with an increase in ratings continued to dominate the genre this week with 3001 Impressions (?000s) compared to 2639 Impressions (?000s) last week. Sony Pix climbed up the ladder, grabbing the second spot with 2952 Impressions (?000s). Movies Now with 2477 Impressions (?000s) took the third position followed by HBO at the fourth position with 1757 Impressions (?000s). Movies Now 2 took the fifth place with 1354 Impressions (?000s).


History TV18 with a hike in its ratings sustained the number one position with 5695 Impressions (?000s) as compared to 5567 Impressions (?000s) last week. Discovery Channel continued at the second spot with 4986 Impressions (?000s). National Geographic Channel was at the third place with 3202 Impressions (?000s). Animal Planet stood at the fourth position with 2928 Impressions (?000s) while, Nat Geo Wild was at the fifth place with 2319 Impressions (?000s).


Living Foodz sustained its number one position with increase in its ratings from 1383 Impressions (?000s) in week 8 to 2020 Impressions (?000s). Fox Life stood at the second berth with 1221 Impressions (?000s) followed by Food Food with 842 Impressions (?000s). FYI TV18 with 701 Impressions (?000s) and TLC with 631 Impressions (?000s) bagged the fourth and fifth position, respectively.

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