Eyeota names Priya Khatri as senior manager - strategic accounts

MUMBAI: Priya Khatri has joined Eyeota as senior manager, strategic accounts.


Eyeota deals in local audience data across Asia-Pacific, Australia, Europe and the Americas.


In her new role in Eyeota’s programmatic demand team, Khatri will collaborate with agencies and advertisers in Southeast Asia to drive Eyeota's Audience Data Marketplace sales.


She will also provide education and consultation to Eyeota's customers and partners with the goal of building long-term relationships to optimize their advertising expenditures.


With more than 10 years' experience in business development and marketing globally, Khatri started as a banker in India and the Middle East before transitioning into digital marketing in 2009.


Khatri says, "I've always been passionate about marketing and advertising from the time I completed my Masters in marketing. I've worked across top publishers like The Economist, in the mobile media startup space and my last stint was at a digital advertising agency that specialises in enterprise technology clients."


Commenting on what attracted her to the role, she adds, "Data. In today's day and age, we use data to question, shape or back up an idea and above all to deliver desired results. I'd like to mention this quote from Sir Arthur Conan Doyle that I believe very strongly in: 'Data! Data! Data! I can't make bricks without clay.' Data is the foundation of everything I've worked on as a digital media specialist in the past few years and I wanted to get a bit closer to where the action is. And I think I found the best, Eyeota, the global leader for local audience data. Asia as a region has its own challenges due to the diverse markets within this region and dearth in finding local data. Eyeota helps provide local data to bridge this gap. I hope to become the voice for Eyeota in the industry and educate the market with holistic insights that can drive informative marketing and business decisions.”


Eyeota chief revenue officer Barry Adams says, "We are delighted to have Priya join Eyeota's Programmatic Demand Team to lead our business development efforts in Southeast Asia. She possesses the rare combination of international experience and a deep knowledge of online marketing as a discipline, always with data as a cornerstone of focus. Priya will provide important consultative support to our clients in Southeast Asia seeking to harness the full value of our rapidly expanding data assets in the region.”

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories