Television

ETV Telugu re-enters across genre list

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BENGALURU: After a hiatus of one week, the Network18-associated Telugu general entertainment channel (GEC) ETV Telugu returned to Broadcast Audience Research Council‘s (BARC) list of top ten channels across genre list [All India (U+R) : 2+ Individuals]. ETV Telugu replaced the Sun Networks’ Telugu GEC Gemini TV at tenth rank in the list in week 5 of 2018 (Saturday, 27 January 2018 to Friday, 2 February 2018). ETV Telugu was also ranked first in BARC’s list of top 5 Telugu channels (Andhra Pradesh/ Telangana (U+R) : NCCS All : 2+ Individuals) during the week under review. Swati Chinukulu which featured on the channel was among the top five Telugu programmes in the AP/Telangana markets during primetime in week 5 of 2018.

Six Hindi GEC channels, two Telugu GEC channels and one channel each from the Hindi Movies and the Tamil GEC genres made to the list of the top 10 channels across genre for week 5 of 2018. From the networks’ perspective, three Star India channels, two channels each from Network18, Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Limited (Zeel) and one channel from the Sun Network comprised the top 10 channels across genres list. Four (Hindi GEC) of the ten channels were free to air (FTA).

Occupying its normal pedestal at rank 1 was the Sun Network’s flagship Tamil GEC Sun TV with a slightly lowered viewership of 998.106 million weekly impressions – the channel had garnered 1,047.704 million weekly impressions in week 4. Sun TV also topped BARC’s list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets in week 5 of 2017.  Also, as has become a norm all the 5 top Tamil programmes in these markets were from Sun TV.

Occupying an ‘almost regular’ second rank in week 5 of 2018 was Zeel’s FTA Hindi GEC Zee Anmol, which also topped BARC’s Top 10 Hindi GEC channels in the Hindi speaking urban and rural markets - HSM (U+R) and BARC’s top 10 Hindi channels in HSM (R). The Balaji Telefilms-produced family drama Kumkum Bhagya aired on Zee Anmol was among the top five Hindi GEC programmes during primetime in HSM (U+R) and HSM (R). Another family soap, Jamai Raja which was aired on the channel was also among the top five Hindi GEC programmes during primetime in HSM (R). Zee Anmol scored 763.210 million weekly impressions in week 5 of 2018.

At third rank was Star India’s renamed FTA Hindi GEC Star Bharat with 683.428 million weekly impressions. The channel was also ranked second in BARC’s top five Hindi GEC list in HSM (U+R) and HSM (U). The soaps Nimki Mukhiya and Kya Haal Mr Panchal, which were aired on Star Bharat, were among the top five Hindi GEC programmes during primetime in HSM (U+R).

SPN’s women-focused FTA Hindi GEC Sony Pal moved up a rank to fourth place in week 5 of 2018 with 617.140 million weekly impressions. Sony Pal was also ranked third in BARC’s lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). Three programmes aired on the channel – Balveer, CID and Taarak Mehta ka Ooltah Chashmah were among the top five programmes during primetime in HSM (R) during week 5 of 2018.

Network18’s (aka Viacom18) flagship Hindi GEC Colors moved up two places in week five of 2018 to fifth rank with 613.090 million weekly impressions. The channel was ranked first in BARC’s list of top 10 Hindi GEC channels in HSM (U) during the week. Two soaps that were aired on Colors - Shakti - Astitva Ke Ehsaas Ki and Ishq Mein Marjawan were among the top five Hindi GEC programmes during primetime in HSM (U).

Zeel’s flagship Hindi GEC Zee TV retained its previous week’s sixth rank with slightly higher viewership of 599.2017 million weekly impressions (previous week 595.585 million weekly impressions). Kumkum Bhagya and its spin-off Kundali Bhagya aired on the channel were among the top five Hindi GEC programmes during primetime in HSM (U+R) and HSM (U).

At seventh rank in the top 10 channels across genre list was another Star India FTA Hindi GEC channel – Star Utsav with 575.871 million weekly impressions. Star Utsav was ranked second in BARC’s list of top 10 Hindi GEC channels in HSM (R) in week 5 of 2018.

At eighth place in week five of 2018 was SPN’s Hindi Movies channel Sony Max with 507.698 million weekly impressions. Sony Max topped the list of top five Hindi movies channels in HSM (U+R) and was among the top five in HSM (R) and HSM (U).

At ninth rank was Star India’s Telugu GEC Star Maa with 503.891 million weekly impressions. Star Maa was ranked second in BARC’s list of top five Telugu channels in AP and Telangana markets. Four programmes on the channel – Koyilamma, Karthika Deepam, Kumkuma Puvvu and Telugu feature film -Jaya Janaki Nayaka were amongst the top five Telugu programmes in week 5 of 2018.

As mentioned above, completing the ten was ETV Telugu with 499.513 million weekly impressions.

Also Read :

No change in channels in across genres list in first week of 2018

BARC ratings: 3 Telugu channels among top 10 across genres

Sony Max returns to top-10 channels in across genre list

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