Television

Esha Media Research inks media monitoring deal with Clipbyte

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KOLKATA: Esha Media Research, a media monitoring and research company, has signed a deal to support clipbyte.com, an e-commerce portal for media monitoring, which will monitor bytes and provide analyses.

Clipbyte.com, which is an e-commerce media monitoring portal for television, print, internet and social media, will be operational in a week’s time. The beta version of the site, however, is live. Apart from monitoring TV channels, the e-commerce portal will track social media posts like Instagram, Facebook and Linkedin among others powered by Everymedia Technologies. Clipbyte.com has also inked a tie-up with a payment gateway solution company also, it is further learnt.

Speaking to Indiantelevision.com Esha Media Research managing director RS Iyer said, “The clients from across the world can request media clips, which can be viewed or downloaded. EMR has business channels archived from 2004 onwards and we monitor print media from 900 publications.”

Apart from providing clips of events and news of any nature, the portal aims to be dynamic in nature and provide good analytical reports on the media sector especially television and digital media trends. “It will be the first single dashboard media monitoring portal in the country including broadcast, print, Internet and social media. Going forward many more services within the media space will be added,” Iyer said, without getting into specifics.

When asked on how the company will provide clips of so many regional newspapers, Iyer assured that the company was working on providing clips of all INS recognized newspapers and magazines. “However, this will take some time as India has publications in multiple regional languages,” he said.

“This will be a subscription based service and everything will be maintained from a single dashboard from our Mumbai office,” he further added.

Clipbyte.com is mobile compatible; very soon mobile apps also would available.

A few months back, Esha was also considering radio monitoring services with the Centre allowing privately-owned FM radio channels to start their own news broadcast. Whether Clipbyte.com will provide radio bytes it not known as of now.

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