English News, Religious & Music HSM genres lose: Chrome DM

MUMBAI: 'Sports - All-India' genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

Among the losers this week, the English News genre in six metros decreased by 0.70 per cent. In this genre, however, Loksabha TV was the top gainer with 93.8 per cent OTS.  Religious- HSM Excl <1L genre dropped by 0.49 per cent this week wherein Sanskar stood at number one with 95.9 per cent OTS. Music- HSM Excl <1L recorded a fall of 0.31 per cent. However, Sony Mix emerged as the leader in the genre with 90.8 per cent OTS.

Among gainers, next in the tally was English GEC genre which bagged the second spot in the chart, seeing a growth of 1.32 per cent in six metros. Colors Infinity lead the genre with 47.7 per cent OTS.

With a growth of 1.06 per cent, ?Kids- All India? grabbed the third spot. In the kids genre, Nickelodeon stood at number one with 88.6 per cent OTS. This was followed by ?Infotainment - All India? genre on the fourth position with 0.93 per cent with NGC leading the chart with 92.3 per cent OTS.

Last, but not the least, the Youth genre in the Hindi-speaking market (HSM) stood at the fifth position with a growth of 0.88 per cent. MTV topped the genre with 90.7 per cent OTS.


Movies Now & DD Sports top respective genres: Chrome DM (updated)

English GEC genre grew by 0.24%, CNBC Awaaz most hit: Chrome DM

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