Television

English news most benefited genre in Chrome DM week 50

English news most benefited genre in Chrome DM week 50

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MUMBAI: With a growth of 1.29 per cent as compared to last week (49), the English news genre marked the highest opportunity to see (OTS) among all categories in week 50 of Chrome Data Analytics & Media. 

In the English news genre, Loksabha TV gained the highest OTS with 98.2 per cent in six metros market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position in the gainer’s list of OTS was grabbed by the English movies genre with the growth of 0.51 per cent in six metros market. Star Movies was the most benefitted channel in this category with 59.5 per cent.

The third position in the gainers was garnered by the Hindi news genre in HSM excluding the less than 1L-market with 0.20 per cent OTS. DD News gained the highest OTS with 99.6 per cent.

The infotainment genre was at the fourth position in the list with 0.13 per cent growth and NGC catered to 92 per cent OTS in All India 1 Lakh+ market.

The fifth position in gainers list was bagged by the Hindi GEC genre with a growth of 0.06 per cent. In this category, Star Utsav topped the OTS chart with 99.5 per cent in HSM excluding the less than 1L-market.

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