English news most benefited genre in Chrome DM week 40

English news most benefited genre in Chrome DM week 40

English news most benefited genre in Chrome DM week 40

Chrome DM

MUMBAI: With a growth of 0.34 per cent as compared to last week (39), the English news genre marked the highest opportunity to see (OTS) among all categories in week 40 of Chrome Data Analytics & Media. 

In the English news genre, Loksabha TV gained the highest OTS with 97.6 per cent in six metros market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. This week the list had only three gainers. 

The second position in the gainer’s list of OTS was grabbed by the English movies genre with the growth of 0.25 per cent in six metros market. Sony Pix was the most benefitted channel in this category with 63.2 per cent.

The third position in the gainers was garnered by the religious genre in HSM excluding the less than 1L-market with 0.17 per cent OTS. Aastha gained the highest OTS with 97.8 per cent.