English movies and news genres most benefitted: Chrome DM wk 38

MUMBAI: With a growth of 1.67 per cent, the English movies genre marked the highest opportunity to see (OTS) among all categories in week 38 of Chrome Data Analytics & Media. In this category, Movies Now gained the highest OTS in six metros with 54.0 per cent, and Star Movies was the second most benefitted in terms of OTS with 48.3 per cent.

The English news genre ranked second in the gainers' category with a growth of 0.62 per cent opportunity to see (OTS) as compared to last week (37) of Chrome Data. Loksabha TV gained the highest OTS in six metros with 94.3 per cent whereas Rajyasabha TV gained the second slot on the list with 90.5 per cent OTS.

The third position in the gainers' list of OTS was grabbed by the 'religious' genre with the growth of 0.61 per cent on an HSM (Hindi-speaking market) excluding 1L market basis. In this category, OTS of Sanskar was leading the genre with 98.9 per cent, whereas Aastha pocketed the second position with 97.9 per cent OTS.

The music genre pocketed the fourth position in the list with 0.56 per cent growth and Sony Mix with 91.5 per cent whereas 9XM grabbed the number two position with 88.5 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.

The fifth position in the gainers' list was taken by the sports genre with a growth of 0.36 per cent. In this category, DD Sports is topping the OTS chart with 95.0 per cent whereas Star Sports 2 was the second topper with 87.6 per cent on an all-India basis in Chrome DM's week 38.

Among the losers, kids was the most affected genre with a drop of 0.86 per cent OTS on an all-India basis with Nickelodeon topping the chart with 88.5 followed by Cartoon Network with 84.2 per cent OTS.

Hindi movies category recorded a fall of 0.49 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis. In this category, Star Gold grabbed the highest OTS with 94.0 per cent followed by Max 93.9 per cent.

Business news in six metros reserved the third position in the losers' list with a drop of 0.39 per cent. Zee Business and CNBC Awaaz gained top two positions with 85.2 per cent and 83.4 per cent, respectively.

Infotainment all-India bagged the fourth position in the losers' list with a drop of 0.36 per cent. In this category, NGC and History TV 18 reserved the top two positions with 92.1 per cent and 90.3 per cent, respectively.

The Hindi news genre stood at the fifth position with a fall of 0.16 per cent OTS with India TV leading the chart with 99.6 per cent, followed by DD News with 98.7 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.

Latest Reads
Binge on your favourite movies with 'Anthology Weekends' on MNX

Mumbai: When it comes to movies, we all have our favourites we love to binge watch! Offering its viewers their favorite movie franchise, MNX, the new age Hollywood channel for Young India from Times Network, presents a series of cult classics titled ‘Anthology Weekends’, every weekend, until March...

Television TV Channels English Entertainment
Make your snack time a lip-smacking affair with Chef Shipra Khanna

Crack the code to snacking this February as premium lifestyle channel Living Foodz is set to launch ‘Snack in the Box’ with Chef Shipra Khanna. Starting February 26, the show marks Chef Shipra’s debut on the channel and will unravel snack recipes with a twist!

Television TV Channels Factual & Documentary
Four Star India channels again among top 10 in across genre list

Four channels from Star India once again made it to Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genres (all India – U+R: 2+ individuals) for week 7 of 2018 (Saturday, 10 February 2018 to Friday, 16 February 2018). The four channels with their ranks in week...

Television TV Channels Viewership
Star Plus third in urban market: BARC week 7

Star Bharat emerged as the leader in the Hindi GEC (U+R) region and Zee Anmol shifted to second slot, according to Broadcast Audience Research Council (BARC) all India data for week 7 of 2018.

Television TV Channels Viewership
Volleyball Federation of India announces partnership with Baseline Ventures

The Volleyball Federation of India (VFI) has announced a ten year partnership with sports marketing and branding firm Baseline Ventures to promote and build Indian volleyball.

Television TV Channels Sports
Eros Intl’s Deshpande hints at group rejig, likens RIL tieup to ‘blank canvas’

The Eros group, which includes an India-listed company with the parent Eros International plc. listed on NYSE, will soon start the process of simplifying the organisational structure to realign shareholders interest after an announcement that Reliance Industries Ltd. would be investing in the...

Television Production House Film Production
Discovery Jeet postpones 2 show launches to late March

The newly launched general entertainment channel, Discovery Jeet has planned to halt the launch of two yet to be released shows Gabru – Hip Hop Ke Shehzaade and Man Vs Wild with Sunny Leone.

Television TV Channels GECs
Star India bags 5 new advertisers for IPL 2018

MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to 16. New names include Colgate, Amul, MakeMyTrip, Parle Products and Vu TV.

Television TV Channels Sports
Animation sees an uptick despite expensive production

MUMBAI: When it comes to popular content on TV in India, general entertainment channels (GEC) lead the way. Primetime shows are most watched, most-earning and most talked about since the early years of the saas-bahu serials. Animation as a genre is sidelined to the kids’ channels but producing it...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories