English movies and news genres most benefitted: Chrome DM wk 38

MUMBAI: With a growth of 1.67 per cent, the English movies genre marked the highest opportunity to see (OTS) among all categories in week 38 of Chrome Data Analytics & Media. In this category, Movies Now gained the highest OTS in six metros with 54.0 per cent, and Star Movies was the second most benefitted in terms of OTS with 48.3 per cent.

The English news genre ranked second in the gainers' category with a growth of 0.62 per cent opportunity to see (OTS) as compared to last week (37) of Chrome Data. Loksabha TV gained the highest OTS in six metros with 94.3 per cent whereas Rajyasabha TV gained the second slot on the list with 90.5 per cent OTS.

The third position in the gainers' list of OTS was grabbed by the 'religious' genre with the growth of 0.61 per cent on an HSM (Hindi-speaking market) excluding 1L market basis. In this category, OTS of Sanskar was leading the genre with 98.9 per cent, whereas Aastha pocketed the second position with 97.9 per cent OTS.

The music genre pocketed the fourth position in the list with 0.56 per cent growth and Sony Mix with 91.5 per cent whereas 9XM grabbed the number two position with 88.5 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.

The fifth position in the gainers' list was taken by the sports genre with a growth of 0.36 per cent. In this category, DD Sports is topping the OTS chart with 95.0 per cent whereas Star Sports 2 was the second topper with 87.6 per cent on an all-India basis in Chrome DM's week 38.

Among the losers, kids was the most affected genre with a drop of 0.86 per cent OTS on an all-India basis with Nickelodeon topping the chart with 88.5 followed by Cartoon Network with 84.2 per cent OTS.

Hindi movies category recorded a fall of 0.49 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis. In this category, Star Gold grabbed the highest OTS with 94.0 per cent followed by Max 93.9 per cent.

Business news in six metros reserved the third position in the losers' list with a drop of 0.39 per cent. Zee Business and CNBC Awaaz gained top two positions with 85.2 per cent and 83.4 per cent, respectively.

Infotainment all-India bagged the fourth position in the losers' list with a drop of 0.36 per cent. In this category, NGC and History TV 18 reserved the top two positions with 92.1 per cent and 90.3 per cent, respectively.

The Hindi news genre stood at the fifth position with a fall of 0.16 per cent OTS with India TV leading the chart with 99.6 per cent, followed by DD News with 98.7 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.

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