English GEC genre grew by 0.24%, CNBC Awaaz most hit: Chrome DM

MUMBAI: English GEC was the most benefitted genre with 0.27 per cent in six metros with Colors Infinity topping the chart with 47.7 per cent opportunity to see (OTS) in week 26, Chrome Data Analytics & Media reported.

Next in the tally was the sports genre which saw growth of 0.22 per cent with DD Sports leading the genre with 95.2 per cent OTS on an all-India basis.

Last, but not the least, Hindi movies in Hindi-speaking market (HSM) came third with a growth of 0.08 per cent and Sony Max lead the chart with 93.8 per cent OTS.

Among the losers this week, the business news segment recorded a fall of 1.11 per cent. CNBC Awaaz was the most affected channel in the genre with 83.7 per cent.

OTS English news genre in six metros decreased by 0.93 per cent with Loksabha TV leading the genre with 93.4 per cent. English movies in the same market dropped by 0.34 per cent. Movies Now led the section with 48.6 per cent.

Music genre and youth grabbed the fourth and fifth spots respectively with 0.29 per cent and 0.14 per cent. Sony Mix and MTV led the genre with 91.2 per cent and 91.0 per cent OTS, respectively.

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