English entertainment gains; Hindi GECs lose: Chrome

MUMBAI: English Entertainment emerged as the number one gainer in week 39 of Chrome Data and Analytics. The sector registered 30.4 per cent opportunity to see (OTS) and Comedy Central led the genre with 45.6 per cent OTS.

Next in the row is Hindi News in Hindi-speaking market (HSM) which recorded 27. 2 per cent of OTS With DD News leading the sector with 97.7 per cent OTS.

Kids genre on an all-India basis registered an increase of 12.4 per cent of OTS. Cartoon Network bagged the first position in the sector with 81.0 per cent of OTS. English Movies on the other hand grabbed the fourth slot in the list of gainer with 11.2 per cent of OTS and Movies Now emerges as the number one channel with 46.9 per cent of OTS.

Last but not the least, the sports genre across India registered 6.5 per cent OTS with DD Sports leading the sector with 91.7 per cent OTS.

The music genre, Hindi Movies, Hindi GEC, religious and English news are among the sectors which fail to garner positive ratings.

The music genre this week witnessed a drop of 17.8 per cent of OTS led the top loser list and Sony Mix topped the genre with 90.8 per cent of OTS. Hindi Movies in HSM dropped by 17.4 per cent with Max leading the space with 93.0 per cent of OTS.

Along with Hindi movies genre, Hindi GEC too saw a drop and decreased by 6.2 per cent. DD National garnered 98.9 per cent of OTS.

Religious sector witnessed a fall of 4.3 per cent of OTS and Aastha led the list with 98.9 per cent. English News in six metros registered 3.7 per cent fall. Lok Sabha emerged as the most affected channel with 93.5 per cent of OTS.

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