Television

Dettol Liquid Soap becomes the top brand in BARC week 24 rankings

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/22/BARC123.jpg?itok=YBrzKYad

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 June 2019 and 14 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 24 of 2019.

 Top Advertisers:

Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions in the BARC week 24 data as well. They respectively made 171289, 72202, and 30195 ad insertions.

However, Brooke Bond Lipton India Ltd climbed up one spot from the past week’s results to rank fourth with 27279 insertions. It was followed by Cadburys India Ltd, which leapt from last week’s ninth spot, with 27182 insertions.

Rank

Advertiser

Insertions

 

 

 

Week 24

   

1

HINDUSTAN LEVER LTD

171289

   

2

RECKITT BENCKISER (INDIA) LTD

72202

   

3

ITC LTD

30195

   

4

BROOKE BOND LIPTON INDIA LTD

27279

   

5

CADBURYS INDIA LTD

27182

   

6

MARICO LTD

26226

   

7

SMITHKLINE BEECHAM

25260

   

8

COLGATE PALMOLIVE INDIA LTD

24954

   

9

PROCTER & GAMBLE

22111

   

10

AMAZON ONLINE INDIA PVT LTD

20497

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

Top Brands:

Week 24 of BARC rankings saw some shuffles in the top brands category. Dettol Liquid Soap made a fresh entry into the list, that too on the top spot with 12117 ad insertions. It was followed by Colgate Dental Cream, which ranked sixth the past week, with 11332 insertions.

The third spot was occupied by Trivago, which has leapt from the last week’s fifth spot, with 11083 ad insertions. Another new entrant in the list was Pet-Saffa Bharat on the fourth spot with 10870 insertions.

Last week’s top brand, Lizol slipped to the fifth position this week with 10196 insertions.

Rank

Brands

Insertions

 

 

 

Week 24

   

1

DETTOL LIQUID SOAP

12117

   

2

COLGATE DENTAL CREAM

11332

   

3

TRIVAGO

11083

   

4

PET SAFFA-BHARAT

10870

   

5

LIZOL

10196

   

6

AMAZON.IN

9098

   

7

CLINIC PLUS SHAMPOO

8974

   

8

SANTOOR SANDAL AND TURMERIC

8876

   

9

DETTOL TOILET SOAPS

8417

   

10

HARPIC 10/10

8056

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/vifwbywb.jpg?itok=B3M6rN1o
Discovery’s first of its kind show 'Capital Police - Beyond the Khaki' captures Delhi Police live in action

Mumbai - Delhi, the capital of India, the second most populous complex megacity in the world buzzing with over 18 million people, is managed by 81,000 personnel of Delhi Police. In a first of its kind television series, ‘Capital Police - Beyond the Khaki’, scheduled to premiere on 23rd July at 9 PM...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/zeecafe.jpg?itok=S7IlVqLk
It’s time to go ‘Back To The Future’ and meet your favourite Shel-Bot as Zee Café airs The Big Bang Theory Season 11 and Season 12

MUMBAI: A white board filled cryptic algorithms, a couch with a reserved spot and a bunch of math geeks with a gorgeous neighbour next door – The Big Bang Theory is one show that has truly had us hooked for twelve straight seasons! Still coming to terms with the end of an era as the series reached...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/arun.jpg?itok=y8--4EqL
A+ E Networks | TV18 elevates Arun Thapar to president - content & communication

MUMBAI: A+E Networks | TV18 has promoted Arun Thapar as President - Content & Communication. In his new role, Thapar will additionally manage Brand Marketing, Digital, and Branded Content of A+E Networks | TV18 along with his current portfolio of Content Strategy Management, Creative and...

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/NEP.jpg?itok=Uraj-KrN
NEP deploys multiple Calrec consoles and routing technology for premium audio at Wimbledon 2019

MUMBAI: Viewers around the world enjoyed premium quality audio while watching Wimbledon 2019 with NEP UK deploying 15 Calrec consoles at the South West London tennis venue, alongside extensive Calrec networking and routing technology and I/O boxes. An additional three Calrec consoles were used in...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/22/epic.jpg?itok=8H-78DJm
EPIC Channel’s ‘Lost Recipes S2’ gets release date

MUMBAI: EPIC Channel – India Ka Apna Infotainment is renowned for creating premium, genre-defining, India-centric content. The channel is all set to air the second season of one such show - ‘Lost Recipes’, hosted by celebrity chef Aditya Bal, that explored India’s diversity through the history and...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/TV_REMOTE.jpg?itok=jEQBmFHp
SVoD-Pay TV combined households increasing

With the advent of subscription-based video-on-demand services (SVoD), Pay-TV households are declining globally. But numbers of SVoD only households along with SVoD-Pay-TV combined households are increasing, according to a report from Ampere Analysis.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/20/Prime_Day.jpg?itok=YYBduO7J
With Prime Day Sale ads, Amazon Prime Video becomes top brand in BARC week 28

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 July 2019 and 12 July 2019.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/kabaddi.jpg?itok=rzdA8u0k
#IsseToughKuchNahi say all twelve captains of VIVO PROKABADDI SEASON 7

MUMBAI: VIVO Pro Kabaddi League, one of the most-anticipated sporting events of the calendar is back with Season 7 begins on 20th of July 2019 in Gachibowli, Hyderabad. Unveiling the coveted trophy, the captain of all 12 teams came together to speak about the excitement for the upcoming season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/07/19/star-movies.jpg?itok=CpNi1tDR
Look Beyond What’s Visible and Travel in Time with Star Movies’ Movie of the Month, A Wrinkle in Time

MUMBAI: Star Movies, one of the leading English Movie Channel, is geared to entertain all ages and make you travel in time and space with its Movie of the Month, A Wrinkle in Time. Based on a 1962 book which has been in and out of controversies ever since, the movie still grossed over $132 Million...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories