Television

DD Sports leads, Sanskar-India TV share second position in top respective genres: Chrome DM

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MUMBAI: 'Sports - all-India' genre has emerged as the most benefitted genre with 0.74 per cent with DD Sports topping the chart with 95.2 per cent opportunity to see (OTS) in week 35, Chrome Data Analytics & Media reported.

Next in the tally is the Religious genre which saw growth of 0.33 per cent with Sanskar leading the genre with 96.4 per cent OTS on an HSM (Hindi-speaking market) Excel <1L market basis.

With a growth of 0.33 per cent, the Hindi news genre shared the second position with the Religious genre. In Hindi news, India TV lead the chart with 99.7 per cent OTS.

This was followed by 'Kids - all-India' genre at the third position with 0.12 per cent growth with Nickelodeon leading the chart with 88.4 per cent OTS.

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Hindi GEC genre stood at the fourth position with a growth of 0.08 per cent with DD National leading the chart with 99.2 per cent OTS on an HSM (Hindi-speaking market) Excel <1L market basis.

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Among the losers this week, the English News segment in six metros recorded a fall of 0.70 per cent. Rajyasabha TV lead the genre with 94.4 per cent.

The English movies genre dropped by 0.35 per cent in six metros with Movies Now leading the section with 49.1 per cent.

Music HSM Excel <1L market basis and Business news in six metros grabbed the fourth and fifth spots respectively with 0.10 per cent and 0.09 per cent. Sony Mix and Zee Business lead the genre with 90.8 per cent and 85.4 per cent OTS, respectively.

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