Television

Dangal & programmes catapult Zee TV's week 21 ratings

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BENGALURU: Zee TV, the flagship Hindi GEC channel of Zee Entertainment Enterprises Limited (Zeel) topped the HSM (U+R) : NCCS All : 2+ Individuals market ratings for the first time in in 2017 in week 21 - Saturday, 20 May 2017 to Friday, 26 May 2017. The channel garnered 679.456 million weekly impressions according to Broadcast Audience Research Council of India (BARC) data, the ninth highest ratings by a channel in 2017 until week 21 for the HSM (U+R) market.

Zee TV was placed second in BARC’s weekly list of top 10 channels across genre - NCCS All India (U+R) : 2+ Individuals with 735.093 million weekly impressions. This was the eight highest ratings by any Hindi GEC channel in the across genre ratings. It may be noted that no Hindi GEC channels has ever topped the viewership across genre – that is a place that Sun TV reserved for itself (except during 5 of the 8 weeks during IPL 10). Hindi GEC’s have been ranked second for only14 of the first 21 weeks of 2017 in BARC’s lists for the most watched channels across genre.

So what catapulted Zee TV to the top of the ratings chart among its peers in the HSM (U+R) and the across genre All India (U+R) charts?

Zee TV’s success in week 21 can be attributed in part to the viewership of the world television premiere of Dangal; the viewership of its programme - Kumkum Bhagya and the viewership of the launch episode of a new soap opera - Aisi Deewangi Dekhi Nahi Kahi.

The Aamir Khan starrer Dangal had an average viewership of 16.254 million on the day it was aired. Please refer to the chart below for the ratings garnered by the world television premiere of Dangal:

Pragya and Abhi’s story – Kumkum Bhagya has taken the fancy of primetime viewers. It has been among BARC’s weekly top five most watched programmes list in the HSM (U+R), sometimes behind the Balaji Telefilms production – Naagin 2, for most of the first 21 weeks of 2017. However, Kumkum Bhagya has topping BARC’s weekly list of top five programmes (HSM (U+R) : NCCS All : Prime Time (1800 - 2330 hrs) : 2+ Individuals) for the past few weeks. In week 21, the programme had raked in 11.905 million weekly impressions, far ahead of Naagin 2’s 9.459 million impressions in the HSM (U+R) market.

The launch episode of a new Indian Hindi soap opera on Zee TV - Aisi Deewangi Dekhi Nahi Kahi, improved the channels viewership in week 21 on launch day (Monday, 23 May 2017) 19:30 to 19:59 primetime slot by 72 percent as compared to the previous week. Please refer to chart below.

The Eseel group television broadcast companies had a few more reasons to cheer in week 21 of 2017.

The Zee News: Interview With UP CM “Yogi on Zee” improved viewership by 63 percent during the Wednesday – 19:55 – 20:48 slot as compared to the previous four weeks average. Please refer to the chart below:

The Essel group celebrated its Ninetieth anniversary recently. The event was aired on 47 of the group’s television channels – it reached 75.96 million and attracted 27.65 gross impressions.

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