Colors retains leadership in GEC urban in BARC week 27 data

Colors retains leadership in GEC urban in BARC week 27 data

MUMBAI: Zee Anmol retained its leadership position in Broadcast Audience Research Council (BARC) data for week 27 of 2018 in the Hindi GEC (U+R) market. While no changes were observed in the rural market, all the top 10 channels retained their positions as compared to the previous week in the urban segment.

Hindi GEC (U+R)

Zee Anmol and Zee TV retained their first and second positions with 719829 impressions (000s) sum and 614367 impressions (000s) sum respectively. Zee TV, Star Bharat, Colors and Sony Pal stood at second, third, fourth and fifth positions with 582960 impressions (000s) sum, 565587 impressions (000s) sum, 564746 impressions (000s) sum and 540331 impressions (000s) sum respectively.

Sony Pal, Colors, Star Bharat, Star Utsav and Star Plus stood at 552330 impressions (000s) sum, 552010 impressions (000s) sum, 545871 impressions (000s) sum, 508738 impressions (000s) sum and 487574 impressions (000s) sum respectively.

Rishtey, Sony Sab and Sony Entertainment Television retained their eighth, ninth and tenth positions with 445400 impressions (000s) sum, 401353 impressions (000s) sum and 362280 impressions (000s) sum respectively.

Hindi Rural GEC

No changes were observed. Zee Anmol, Sony Pal, Star Utsav, Rishtey, Star Bharat, Zee TV, Dangal Tv, Big Magic, Colors and Star Plus retained their respective first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 543886 impressions (000s) sum, 383445 impressions (000s) sum, 352093 impressions (000s) sum, 316799 impressions (000s) sum, 281329 impressions (000s) sum, 237395 impressions (000s) sum, 232047 impressions (000s) sum, 166127 impressions (000s) sum, 164101 impressions (000s) sum and 143936 impressions (000s) sum.

Hindi Urban GEC

In urban GEC, Colors, Zee TV and Star Plus retained their first, second and third positions with 387909 impressions (000s) sum, 376973 impressions (000s) sum and 343638 impressions (000s) sum respectively.

Sony Sab, Sony Entertainment Television, Star Bharat, Sony Pal, Star Utsav, Zee Anmol and Rishtey stood at fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 307607 impressions (000s) sum, 267800 impressions (000s) sum, 264543 impressions (000s) sum, 168886 impressions (000s) sum, 156645 impressions (000s) sum, 154937 impressions (000s) sum and 128602 impressions (000s) sum respectively.  

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