Colors regains it second position by dislodging Zee TV

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By indiantelevision.com Team Posted on : 20 Feb 2014 06:24 pm

MUMBAI: In the week 07 of TAM TV ratings, most of the general entertainment channels (GECs) have witnessed a drop in its ratings. However, Colors has a reason to rejoice as it has regained its second position after being at number three for few weeks. In fact, the channel crossed the 500-million mark and recorded 503,993 GVTs, up from 424,431 GVTs last week.
 
The two differentiated programmes on the channel – India’s Got Talent and Comedy Nights with Kapil (CNWK) saw a huge rise in the number of viewership with 6,559 TVTs (5,876 TVTs) and 9,088 TVTs (7,300 TVTs) respectively.
 
Star Plus strongly stood at number one. Though it maintained its 700-million mark for the second consecutive week, it saw a drop as it scored 701,715 GVTs (728,231 GVTs). Apparently, Star Plus’ epic series Mahabharat saw a drop in its viewership with 7,489 TVTs (7,850 TVTs). The channel aired Star GIMA Awards on 9 February (Sunday), which received a decent response and fetched 4,275 TVTs.
 
Zee TV slipped to number three with 457,282 GVTs down from 495,313 GVTs in the previous week. Its fiction properties saw a fall in its ratings. While Aur Pyaar Hogaya reported 4,918 TVTs (5,129 TVTs), Bh se Bhade scored 1,171 TVTs (1,492 TVTs) a week earlier.  
 
Life OK remains at the fourth position with 327,726 GVTs (343,882 GVTs). Sab, at fifth, scored 297,178 GVTs (291,599 GVTs).
 
Sony, at the sixth place, registered 274,603 GVTs, up from 251,650 GVTs a week earlier. Its kids dance reality show Boogie Woogie Kids Championship seems to be doing quite well as it marked 2,390 TVTs (1,721 TVTs).
 
Sahara One fetched 37,219 GVTs, down from 35,896 GVTs last week.
 
In the movie genre, Zee Cinema had 191,065 GVTs in week 7, up from 135,896 GVTs; Star Gold 188,923 GVTs, down from 193,648 GVTs; Movies OK 139,482 GVTs, up from 134,400 GVTs; &pictures 74,452 GVTs, down from 83,200 GVTs; Zee Anmol 65,506 GVTs, down from 79,408 GVTs and Max 205,926 GVTs, down from 206,080 GVTs.

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